Rosalía Models & Launches ‘New Era’ for This Iconic Underwear Brand: See Photos & Video

Rosalía has teamed up with Calvin Klein to launch a “new era” for the brand, Billboard has learned. The Spanish superstar takes center stage in Calvin Klein’s Fall 2025 underwear campaign, which launched Tuesday (Sept. 9).

Showcasing her distinctive allure fused with bold sensuality, the singer, songwriter and producer “introduces a new era of modern innovation in underwear,” according to a press release, spotlighting the new Icon Cotton Modal line that features a “stitch-free” waistband and “bonded hook and eye closures for a smoother silhouette and enhanced breathability,” according to an official description of the collection.

“Calvin Klein underwear has been a staple in my wardrobe for years,” the Spanish star said in a statement. “I love the brand and it’s an honor to be in the campaign – it feels like a full circle moment.” Rosalía is also featured in the brand’s Heritage Cotton styles as well as in the Perfectly Fit bra and bikini. The “Despechá” singer’s campaign launches with a video, premiering exclusively on Billboard, that features Rosalía posing in the new Calvin Klein line, showcasing her flair for performance and storytelling.

The Icon Cotton Stretch styles were first launched for men last Spring, featuring a campaign fronted by Rosalía’s fellow hitmaker, Puerto Rican star Bad Bunny. Fall 2025 women’s underwear is now available on CalvinKlein.com.

Earlier this year, it was announced that Rosalía will join the cast of HBO’s hit series Euphoria for its third season, set to premiere in 2026. “Euphoria has been my favorite series over the last few years and I couldn’t be happier and more grateful to be acting alongside all of these incredibly talented people that I admire so much,” she wrote then about her role.