DY to Light Up the Stage at 2025 Billboard Latin Music Week

Latin music icon DY is officially back.

After announcing his retirement in 2022, the Puerto Rican superstar (formerly known as Daddy Yankee) will make his triumphant return to the stage at the 2025 Billboard Latin Music Week. The coveted event is slated to run Oct. 20–24 and take place at the Fillmore Miami Beach.

Set to star on “The Power of Reinvention” panel, the billion-stream hitmaker will open up about his “legendary career, the evolution of his artistry, and how he is shaping his next chapter,” says the press release.

“Billboard Latin Music Week has always been where history is written. In 2006, DY was the Star Q&A at the Billboard Latin Music Conference, and the first reggaeton artist on our cover. Now, his return marks another defining chapter in our story,” said Leila Cobo, Billboard’s Chief Content Officer for Latin and Español, in a press release. “His journey of reinvention is not only inspiring but deeply relevant for today’s generation of artists and fans alike.”

The announcement comes hot on the heels of DY’s latest single and music video”Sonríele,” a joyous summer anthem under HYBE Latin America. “This isn’t about a comeback. It’s about connection,” DY said about the song when it released in July. “Life’s not perfect, but we have to smile through it. This song was born from what we live every day — it’s my way of telling people not to give up, to appreciate the little things and never let anyone take their joy away.”

Billboard Latin Music Week 2025 promises unparalleled access to top artists, with a lineup featuring Anuel AA, Gloria and Emilio Estefan, Ozuna, Myke Towers, Laura Pausini, Carín León, Silvana Estrada, Pablo Alborán, Ela Taubert, Goyo, Kapo, Luis R. Conriquez, Netón Vega, Óscar Maydon, Xavi and more, with additional acts to be announced.

The week will feature panels, live performances, workshops, and networking events, wrapping up with a special celebration concert on Oct. 24. The event aligns with the 2025 Billboard Latin Music Awards, airing live from Miami on Thursday, Oct. 23 on Telemundo and Peacock. Tickets for Latin Music Week 2025 are now available at BillboardLatinMusicWeek.com.