Shaboozey Is Ready to ‘Let ‘Em Know’ With New Song for ‘Thursday Night Football’
Are you ready for some football? Shaboozey sure is. The “A Bar Song (Tipsy)” singer has partnered with Amazon’s Prime Sports for “Let ‘Em Know,” a new song that will be part of the Thursday Night Football show opening and a national marketing campaign.
The song — snippets of which can be heard in the commercial below and will be part of the campaign rolling out Thursday (Sept. 4) — will premiere Sept. 11 with the Green Bay Packers and Washington Commanders game, and will lead TNF Tonight and Thursday Night Kickoff on Prime Sports each week. This is Prime Sports’ fourth year streaming NFL games on Thursday nights.
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“Our collaboration with Shaboozey has produced an incredible campaign that showcases TNF as the ultimate fan experience,” Stacey Rosenson, head of U.S. sports marketing for Prime Video, said in a statement. “Shaboozey is the perfect artist to kick off TNF each week and reflects our commitment to capturing the energy of starting the weekend on Thursday nights.”
Composer Pinar Toprak’s original anthem, commissioned for Thursday Night Football‘s debut in 2022, will continue to serve at TNF’s theme music.
Shaboozey’s career continues to soar. “A Bar Song (Tipsy)” is the longest-running No. 1 by a solo artist on the Billboard Hot 100 at 19 weeks. His follow-up, “Good News,” stands at No. 1 this week on Billboard‘s Country Airplay chart.
“Let ‘Em Know” continues Shaboozey’s connection with the NFL: He performed a three-song medley at the Detroit Lions Thanksgiving halftime show in November 2024 against the Chicago Bears.
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