Peso Pluma Is the First Mexican Star to Notch This Fashion Week Honor

Peso Pluma is no stranger to history-making moments in music but today, the música mexicana star marks a new milestone in the fashion world.

The 26-year-old hitmaker makes history as the Council of Fashion Designers of America’s (CFDA) first Mexican ambassador for New York Fashion Week. Peso Pluma (born Hassan Emilio Kabande Laija) will help kick off the spring/summer 2026 season alongside CFDA Chairman Thom Browne, designers Michael Kors and Anna Sui and fellow ambassadors Anok Yai and Young Miko.

According to a press release, as ambassador, Peso Pluma — who made his New York Fashion Week debut earlier this year at Thom Browne’s fall/winter 2025 show — will be featured in NYFW Live at Rockefeller Center, a “groundbreaking” initiative presented by Genesys that will stream the collections to the public from Sept. 11–16.

Joining the CFDA as an ambassador is another feather in Peso’s cap as he continues to expand his influence beyond music and double down on his efforts to globalize música mexicana.

Since his major breakthrough in 2023, the CAA-signed artist, managed by George Prajin, has headlined major festivals across the U.S., including Coachella, Rolling Loud California and Chicago’s Sueños Festival. He is also set to headline ComplexCon 2025 in Las Vegas on Oct. 25.

Pluma has scored 25 top 10 hits on Billboard’s Hot Latin Songs chart and 33 songs on the Billboard Hot 100. Landing at No. 3 on Billboard‘s Top Latin Artists of 2024, Peso Pluma has been on a signing spree for his Double P Records, launched alongside Prajin, with new artists joining his roster, including Julian Mercado, Reynaldos de la Sierra and Your Favorite Color.