Oasis’ Streams Rise to New Live ’25 Tour Peak Following Labor Day Weekend Takeover

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 

This week: Oasis’ well-received reunion tour hits new streaming highs as it ramps up in America, while Metro Boomin and Reneé Rapp both experience breakout hits from their recently released albums and a solo nu-gazer has a big viral moment.

Oasis’ Streams Surge Again With American Labor Day Weekend Takeover 

Two months ago, we covered the massive gains in sales and streams that Britpop giants Oasis experienced in the U.S. upon the much-anticipated, much-covered kickoff of their Live ‘25 Tour in Cardiff, Wales. As the Gallagher brothers bounced around stadiums in the Atlantic Archipelago for the rest of July and August — five nights in Manchester, England here, two in Dublin, Ireland there — those U.S. streaming and sales numbers invariably began to recede a little, though they still stayed well above where they’d been before the tour launch. 

And now that Oasis has arrived on U.S. shores, it’s back up to that early-tour peak. The band began the North American leg of its tour with a pair of Toronto shows in late August, then swung by Chicago last Friday (Aug. 28) for a date at Soldier Field. Then, it was to New Jersey’s MetLife Stadium for a pair of shows (Aug. 31-Sept. 1) over Labor Day weekend — with celebrities ranging from John McEnroe to Matt Damon in attendance — before the Gallaghers visit southern California this weekend (Sept. 5-6). 

Over the course of the first five days of this tracking week, from the Friday of the Chicago show to the Tuesday following the two New Jersey shows, the band’s catalog racked up nearly 11 million official on-demand streams, according to early data provided to Luminate. That’s up over 30% from the same period the prior week, and it even outpaces the numbers that they posted at the beginning of the tour — proving plenty of stateside folks still needed a little time to wake up, wake up to the Gallaghermania once again sweeping the globe, three decades after the band’s commercial peak. – ANDREW UNTERBERGER

YKNiece’s Viral Touchdown Celebration Dance Lifts Metro Boomin Track 

After assisting fellow ATL rappers Pluto and BunnaB on summer hits “Whim Whamiee” and “Innit,” respectively, YKNiece has blessed Metro Boomin with a fast-rising new hit. “Take Me Thru Dere,” a cheeky cut from Metro’s A Futuristic Summa mixtape that also features Quavo and Breskii, has jumped nearly 180% in streaming activity over the past two weeks, according to Luminate. 

On Aug. 3, just two days after the mixtape dropped, TikTok user @slawspitter shared a video dancing to YKNiece’s “Take Me Thru Dere” verse, featuring a casual lasso-like move during the lines, “Girl, throw yo’ wham in a circle/ Even if it lil’, make it jump like a hurdle.” That specific move quickly gained traction as the song grew in popularity, and, eventually, it became the latest new move for touchdown celebrations in college football. To date, user @slawspitter’s original clip boasts over 1.6 million views and nearly 300,000 likes. The official “Take Me Thru Dere” TikTok sound plays in over 35,500 posts, while two unofficial sounds account for another 46,600 and 25,700 posts, respectively. 

During the week of Aug. 8-14, “Take Me” earned just under 700,000 official on-demand U.S. streams. That figure jumped by nearly 50% to over 1.04 million official streams during the week of Aug. 15-21. By the final week of the month (Aug. 22-28), streams for “Take Me” jumped another 86% to over 1.95 million official on-demand streams. 

Already a Hot 100-charting artist thanks to “Whim Whamiee” (No. 51), maybe YKNiece can help Metro earn his first Hot 100 hit from A Futuristic Summa. – KYLE DENIS  

TikTok Trend Boosts Snarky Reneé Rapp Deep Cut 

Although Reneé Rapp’s new Bite Me album debuted at No. 3 on the Billboard 200, none of its singles landed on the Hot 100. That could change with the recent trajectory of “I Think I Like You Better,” a sarcastic midtempo number tucked away in the album’s back half. Bite Me dropped Aug. 1, and by Aug. 2, TikTok user @aliyahpaigebryant made a post highlighting Rapp’s cheeky delivery of the lines, “I think I like you better when you’re/ Across the f—king country!”

That clip now boasts over 782,000 views and 105,000 likes, helping kick off a trend where people pretend to scream the lines, which Rapp actually sings in falsetto. The official “I Think I Like You Better” TikTok sound now plays in nearly 75,000 posts, and Rapp herself has several posts with the song that have surpassed over one million views each. 

During the week of Aug. 15-21, “I Think I Like You Better” pulled over 796,000 official on-demand U.S. streams. By the following week (Aug. 22-28), once the TikTok trend really picked up steam, that number leapt a whopping 152% to over two million official streams. – KD

‘Tower’ of Streams: Ivri Scores a Viral Hit

While singer-songwriter Ivri has been posting snippets online since she was 15 and officially releasing singles for nearly five years, she just unveiled her independently released debut album, The Theory of You, last month. One song from the album has separated itself from the rest: “Tower of Memories,” which was released in July, gathers shoegaze-y guitars, dreamy vocals and glitchy electronic elements into an unlikely anthem. If you’ve been jamming on Deftones’ great new album private music recently, this one might have popped up in your algorithm, too.

As TikTok users have discovered “Tower of Memories” and honed in on the lyrical phrase, “I’m right where you left me/ The tower of memories,” Ivri has earned herself a viral hit. During the chart week ending Aug. 14, the song earned 688,000 official on-demand U.S. streams, according to Luminate; that weekly streaming total had more than doubled two weeks later, to 1.83 million streams during the week ending Aug. 28. “I’ve never had a song perform this swell,” Ivri marveled on Instagram earlier this week. “So excited for the future.” – JASON LIPSHUTZ