Lady Gaga Plays Roblox to Promote ‘Wednesday’ Song (Yes, It Was Actually Her!)
Walk, walk, fashion, baby! Lady Gaga recently joined her Little Monsters in the chic virtual world of Roblox’s Dress to Impress game, where she apparently teased her upcoming song “Dead Dance” while players strutted down the virtual runway wearing some of her most iconic looks.
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During a special Mayhem-themed “meet and greet” event on Dress to Impress Saturday (Aug. 23), the pop superstar played alongside fans as they put together outfits inspired by pieces in her closet, modeling them on a catwalk and competing for the highest scores. And in case people who ended up in the same “dressing rooms” as Gaga didn’t believe it was actually her behind the controls, the 14-time Grammy winner shared two photos of herself playing the game on her iPad on X.
“In case you were wondering if it was me #MAYHEMtoImpress #dresstoimpress,” she wrote Saturday.
The digital event came ahead of the release of Gaga’s new song “Dead Dance,” which the superstar wrote and recorded for the second season of Netflix’s Jenna Ortega-led series Wednesday. The final four episodes of the installment — in which the singer will also make a cameo — are set to premiere on Sept. 3.
While playing Dress to Impress, some players captured screenshots of what looked like Gaga’s avatar teasing the new track. “TOTAL MAYHEM in here, who is excited for THE DEAD DANCE,” read one pop-up message.
“Dead Dance” will mark Gaga’s first release since her critically acclaimed Mayhem album, which dropped in March and debuted at No. 1 on the Billboard 200. She’s currently promoting the LP on her Mayhem Ball tour.
And while her spin on Dress to Impress was certainly new territory for Gaga, it’s not the first time she’s promoted her music by partnering with a video game. Last year, the vocalist headlined Fortnite Festival, a Rock Band-esque extension of Fortnite.
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