Addison Rae & Lucky Brand Bring Back the 2000s With These Collab Low-Rise Jeans You Can Shop Now
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Addison Rae and Lucky Brand are bringing back the 2000s full force with the launch of their collaborative ultra low-rise jeans with the goal of turning low-rise skeptics into believers.
The “Fame Is a Gun” singer is known for her love of a Y2K silhouette. She’s documented her love of low-rise in music videos for tracks such as “Headphones On” and within her personal style journey as seen via social media. The star has also been known to reference iconic low-rise looks on legends such as Britney Spears from time to time.
All this to say that the notion of her creating an ultra low-rise style with help from Lucky Brand was a no-brainer. Rae’s denim creation, aptly titled the Addison Flair, is currently available on Lucky Brand’s website, retailing for $129. The low-rise jean comes in two colorways: Bare, a light wash, and Hidden, a deep indigo hue. No matter the colorway, sizing options range from 34 to 35.
The collaboration all began when Rae set out to find the perfect low-rise jeans. The singer was gifted a pair of low-rise Lucky Brand jeans hailing from the brand’s archives. What followed was a collaborative pursuit fueled by a love of low-rise denim, scrutinizing over fit and flair, and thus, the Addison Flair was born. As you’d expect, the denim is slim-fitted, sits super low on the hips and features a flared hemline that perfectly pairs with boots. Special touches of Rae’s can be spotted throughout the revamped denim via collectible back patches, hang tags and the brand’s signature “Lucky You” fly label.
While not everyone is on board for the low-rise trend, these jeans are sure to convert a few haters into lovers. Both washes are extremely versatile, and the sizing options are vast, allowing everyone to try their hand at the polarizing trend. To style, we’d likely opt for something simple, letting the fit of the jeans speak for themselves. Think cropped white baby tees and chunky moto boots — something that screams Americana.
“Addison brings a magnetic confidence and cultural relevance that aligns perfectly with Lucky Brand’s rebellious spirit,” Stefani Fleurant, executive vice president of sports and lifestyle marketing at Authentic Brands Group, the company that owns Lucky Brand, said in a statement. “This collaboration is a celebration of self-expression and nostalgia, with a modern twist that speaks to a new generation of Lucky fans.”
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