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10 National Eyebrow Day Deals That’ll Score You Up to 50% Off Benefit, Anastasia Beverly Hills & More

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National Brow Day isn’t just a celebration for all brows whether they’re thick, thin, fluffy or tattooed on. This year, the celebration takes place on Wednesday (Oct. 2) and just like National Mascara Day, gives your favorite makeup brands an excuse to slash prices on popular brow products.

For today only, you can score up to 50% off everything from brow gels, pencils, markers and even tweezers to step up your brow game without blowing your budget. This includes luxury brands like Benefit Cosmetics whose brow products have gone viral on TikTok. Rather thank wait for Prime Day or Black Friday, you can pickup a brow pencil for the beauty lover in your life as well as yourself for just the cost of a single product.

You don’t want to wait too long though as the most talked about brow products are already selling out — and since the sale is only going on for 24 hours, you only have today to get up to half off.

Brow trends aren’t going anywhere and you’ll find that a majority of eyebrow tools provide multipurpose capabilities that can adjust to ever-changing trends. You don’t have to scour the Internet yourself though to stock up on makeup, keep reading to learn more.

What Are the Best National Brow Day Deals?

To help you score the deepest discounts, ShopBillboard rounded up the best national brow day deals below for you to stock up on.

silver tube of benefit cosmetics clear brow gel

Benefit Cosmetics 24-HR Clear Brow Gel

$13 $26 50% off

Buy Now on target

$13 $26 50% off

Buy Now on sephora

$13 $26 50% off

Buy Now on ulta beauty

This ShopBillboard writer absolutely loves Benefit Cosmetics’s clear brow gel — and now it’s on sale for 50% off. Not only does it come with a two-sided brush to help shape your eyebrows exactly how you want them, but the formula quickly dries after application and keeps hair in place all day for a professional-quality look every time.


10 Best National Eyebrow Day Deals: Shop Up to 50% Off Benefit & More

IT Cosmetics Brow Power Brow Duo Pencil

$31.98 $36 11% off

Buy Now at qvc

Another popular pick is IT Cosmetics Brow Power Pencil Duo that comes in auburn, blonde, taup and dark brunette. As you craft together your brow shape, the tip uses a break-resistant formula to ensure you have a seamless application.


black and purple double-sided brow pen

Urban Decay Brow Blade 2-in-1 Eyebrow Pen + Waterproof Pencil

$23 $28 18% off

Buy Now On Amazon

$14 $28 50% off

Buy Now on sephora

$14 $28 50% off

Buy Now on ulta beauty

For less than $15, you can grab Urban Decay’s 2-in-1 brow pen that gets you double the product in a compact size. One side comes with a traditional pencil that you can use to draw and shape the outline of your eyebrows while the other side features a thin pen for creating hair-like strokes.


jar of brown brow gel

Anastasia Beverly Hills – DipBrow Pomade

$11.50 $21 45% off

Buy Now On Amazon

$11.50 $23 50% off

Buy Now on sephora

$11.50 $23 50% off

Buy Now on ulta beauty

Take advantage of up to 50% off Anastasia’s top-rated brow gel, which is also the lowest price its been marked down on Amazon in the past 30 days. There are 11 shades to choose from to match to your hair and the formula was also made to be smudge- and waterproof for a long lasting appearance.


white elf brow pencil and spoolie

e.l.f. Instant Lift Brow Pencil

$2 $3 33% off

Buy Now On Amazon

You can get e.l.f.’s brow pencil for only $2, which is also one of the cheapest options on this list. It comes with a dual ended design that features an eyebrow pencil on one side to shade and define your brows, while the spoolie end with fluff and blend for a more finished look.


white tube of milk makeup eyebrow gel

MILK Makeup Kush Fiber Eyebrow Gel

$11 $22 50% off

Buy Now on sephora

Milk Makeup is practically giving their brow gel away with this 50% off deal. The formula uses a hemp-derived cannabis seed oil that helps conditions hair and fuse hairs while the heart-shaped fibers of the brush apply a slight tint to your brows to help define and shade as needed.


purple chrome stick of eyebrow pencil

Kosas Brow Pop Nano Ultra-Fine Detailing + Feathering Eyebrow Pencil

$11 $22 50% off

Buy Now on sephora

$12 $24 50% off

Buy Now on kosas

Kosas wants to give you a feathery look with this eyebrow pencil — and for just $11. In addition to a compact design you can throw in your purse, the pencil uses a one millimeter sized tip to create hair-like strokes while using vegan and cruelty-free ingredients.


gold tube of grande cosmetics brow serum

Grande Cosmetics GrandeBROW Brow Enhancing Serum

$51.10 $73 30% off

Buy Now on target

Give your eyebrows a spa-inspired treatment through Grande Cosmetics’ brow serum. At 30% off, you’ll get a four month supply for almost $50 rather than the more luxe $73 price tag and be able to promote hair growth with using vitamins antioxidants and amino acids that’ll help fill in any sparse spots.


black morphe eyebrow pencil

Micro Brow Dual-Ended Pencil & Spoolie

$6.30 $9 30% off

Buy Now on ulta beauty

Morphe’s brow pencil has more than 1,000 reviews for a reason — it’s that popular. Besides offering 10 shades to choose from, the pencils comes with a tip that’s tug-free and has a built-in spoolie that’ll fluff, brush and blend your brows for all of your makeup looks.


pink sally hansen tweezers

Sally Hansen Raise Some Brows Slant Tip Tweezer

$6.29 $8.99 30% off

Buy Now on ulta beauty

Sally Hansen’s tweezers get a 30% off discount dropping the price to just $6. The beauty tool comes with a slanted tip for added precision when tweezing your eyebrows and features a textured handle for comfort.


For more product recommendations, check out ShopBillboard‘s roundups of the best travel-friendly beauty products, travel makeup bags and freckle pens.

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