This ‘Color Fetish’ Lip Stain Delivers Luxury for Less (It’s Only $10)

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TikTok has become more than just a destination for watching funny videos and discovering the latest fashion trends — the social media platform also knows how to spot beauty products that deliver luxury results for a wallet-friendly price. The latest makeup tool to capture TikTokers’ attention is Milani’s Color Fetish Lip Stain, which has been deemed a “holy grail” for long-lasting color and hydration.

Some of the standout qualities that go beyond its $10 price tag include its wide range of colors and its use of plant-derived squalene and hyaluronic acid, which help deliver moisture and nourishment naturally. TikToker Vianney Strick has also gained more than 55,000 views for a review on the Color Fetish Lip Stain in the shade Mauve Mentality, describing its uses and benefits.

“It’s so glossy, looks stunning on its own or as a lip combo,” Strick says in the video. “Also, something super important: it looks wearable. It’s not bright pink or purple, it’s a beautiful shade.”


✨NEW DRUGSTORE LIP STAIN✨ ​this is the new Milani Cosmetics Color Fetish Hydrating Lip Stain! I have the shade “Mauve Mentality.” I love a lip stain but I hate when it’s drying. I was super excited to try a drugstore lip stain and it did not disappoint! ​(For the lip liner I used the Tower 28 lip liner in “work of art”) ​💓description & claims: ​Lip color goes low maintenance with Milani’s Color Fetish Hydrating Lip Stain. Buildable, glossy color transforms into a semi-matte stain. Lightweight formula cushions lips with Hyaluronic Acid & Squalane for up to 8HRS of hydration, comfort & wear.* $13.99 USD ​💓my opinion: ​I love everything about it! The color range is beautiful! I love the precise applicator for lining the lips. It’s super pretty and glossy and not goopy. Leaves a pretty stain behind and it doesn’t dry my lips out. Definitely a new drugstore favorite! @Milani @Ulta Beauty ​#milanilipstain #drugstorelipstain #lipstain #lipcombo #newdrugstoremakeup #makeupreview #milanicolourfestish

♬ original sound – Vianney Strick

To help further prove its longevity, one TikTok influencer wore the lip stain on an 11-mile run while training for a half marathon and gave a first-hand review. Target has also labeled the lip product one of its most viral products seconding the “luxury results for less” point that reviewers have been talking up.

Keep reading to shop Milani’s Color Fetish Lip Stain below.

six milani lip stain tubes

Milani Color Fetish Lip Stain

The $10 lip stain comes in a range of six shades including soft pinks and deep reds that’ll help complete your makeup looks whether it’s for date night or brunch with friends. Each application remains on for up to eight hours a day and it uses a vegan formula that will leave behind a semi-matte texture after drying.

How Long Does Lip Tint Stain Last?

This will depend on your wants and needs, as different brands’ lip stains won’t last the same amount of time. Milani’s Color Fetch Lip Stain starts off glossy, but with a lifespan of eight hours (according to the official description) the formula will eventually turn into a semi-matte stain.

Does Lip Stain Rub Off?

The goal of a quality lip stain is to eventually dry into a semi-permanent stain that’ll provide your lips with some color for a period of time. Milani’s version starts off glossy, which you can easily wipe off, but as it dries, it’ll leave behind a colored stain on your lips that’ll last all night.

For more product recommendations, check out ShopBillboard‘s roundups of the best makeup dupes, setting spray and freckle pens.

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