t.A.T.u.’s ‘All the Things She Said’ Leads Biggest ‘Heated Rivalry’ Synch Bumps Yet on Streaming

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 
 
This week: Heated Rivalry officially becomes the biggest new show in the world of synchs, Jon Hamm unwittingly turns a 15-year-old Danish EDM single into a streaming smash, Tyla has a burgeoning hit for 2026 and more.

‘Heated Rivalry’ Synchs Keep Rising, Led By t.A.T.u.’s ‘All the Things She Said’ 

Heated Rivalry has captured the hearts and screens of America in just over a month, and the steamy queer Canadian hockey drama’s impact can be felt across the streaming landscape. 

Last week, Billboard reported that the first three episodes of the Crave-produced show, which airs Fridays on HBO Max in the States, sparked an increase in official on-demand streams from synched tracks by Feist, Wet Leg and Wolf Parade. With episode four now available to stream, three new songs have earned Heated Rivalry-assisted bumps — and the numbers are just getting bigger and bigger. 

Feist, whose “Sealion” played in episode one, returns with “My Moon My Man,” which opens episode four (Dec. 12). During the four-day period of Dec. 5-8, “My Moon” earned over 28,000 official on-demand U.S. streams, according to Luminate. By the next comparable four-day period (Dec. 12-15), that figure jumped 734% to over 240,000 official streams. While “My Moon” certainly tugged on viewers’ heartstrings, one massive needle drop anchored by two versions of t.A.T.u’s classic “All the Things She Said” proved the episode’s most-talked-about moment. 

During an extended, anxiety-inducing club scene that transitions into two markedly cold sex scenes, t.A.T.u.’s original morphs into Harrison’s dance cover, making for an equally cathartic and chaotic moment. During the period of Dec. 5-8, the original “All the Things” earned just under 640,000 official streams. By the time viewers got time to sit with the new episode (Dec. 12-15), that figure leapt 103% to 1.3 million official streams. Harrison’s version, which arrived in 2022, earned under 1,000 streams during the period of Dec. 5-8. After episode four (Dec. 12-15), his cover ballooned an astounding 114,173% to over 685,000 official streams. Notably, Harrison’s “All the Things” sold 1,255 digital downloads during Dec. 12-15, up from a negligible the week prior. 

As Heated Rivalry hurtles towards its season one finale on Dec. 26, expect the series to remain at the center of pop culture well into the new year. — KYLE DENIS 

Blissed-Out Jon Hamm Makes Streaming Smash Out of Danish EDM-Era Jam

The 2010 EDM single “Turn Off the Lights” is credited to Danish house producer Kato, with a featured appearance from “Jon.” That credit originally refers to the Danish singer on the track (full name: Jon Gade Nørgaard), but now there’s a second Jon playing an integral part in the song’s recent crossover success: actor Jon Hamm, whose eyes-closed visage is now inextricable with the ecstatic dance jam. 

“Turn Off the Lights” began going viral a few weeks ago thanks to its use alongside a scene in the Apple TV series Your Friends & Neighbors, which starts with an up-close shot of Hamm in the middle of a club dancefloor, seemingly intently feeling the music being played. In the original scene, the dance song playing is Joseph William Morgan’s much harder-hitting “Sentient System” — but on TikTok, users have substituted the sweeter, more sentimental “Lights” for the scene’s soundtrack, cutting to it to express their own blissed-out and/or nostalgic feelings about a particular situation. 

As a result, “Lights” has absolutely blown up on streaming. The song — which was a top 10 hit in Denmark and various other European territories in the early 2010s, but had little commercial profile stateside — has grown in the past four weeks from around 37,000 weekly official on-demand U.S. streams to nearly 2.5 million (for the week ending Dec. 11), a gain of 6,516%, according to Luminate. It’s been similarly explosive on iTunes, with the song ballooning from a negligible number of weekly sales to over 5,000 over the same time period. 

“Turn the Lights Off” debuts at No. 19 on this week’s Bubbling Under Hot 100 chart — and with the numbers still going up during this tracking period, it seems like the Jons just might help boost this song onto the Billboard Hot 100 before the holiday season. — ANDREW UNTERBERGER

Wake Up, U2: New ‘Knives Out’ Boosts Streams for Titular Song, Tom Waits Track

Each new installment in Knives Out, director Rian Johnson’s mystery-movie franchise starring Daniel Craig as detective Benoit Blanc, yields a streaming uptick for the rock song that inspires its title. Three years after Glass Onion: A Knives Out Mystery led music listeners to the Beatles’ “Glass Onion,” Wake Up Dead Man: A Knives Out Mystery — the third installment in the franchise, which was released in select theaters last November before hitting Netflix last Friday (Dec. 12) — has produced a spike for “Wake Up Dead Man,” the closing track on U2’s divisive 1997 album Pop.

From Dec. 12-15, “Wake Up Dead Man” earned over 2,000 official on-demand U.S. streams, and posted an 82% increase from the same four-day period during the previous week, according to Luminate. However, the real music-legend winner from Wake Up Dead Man is Tom Waits, whose Mule Variations track “Come On Up to the House” soundtracks a key sequence near the end of the film. “Come On Up to the House” earned 44,000 streams in the first four days after Wake Up Dead Man hit Netflix, a whopping 309% jump from the 10,000 streams the song earned from Dec. 5-8. — JASON LIPSHUTZ

Tyla Fashions a Rising Hit Out of ‘Chanel’ 

Tyla hasn’t seen the top half of the Hot 100 since she exploded onto the scene with 2023’s “Water,” but “Chanel” could be her ticket back to that bracket. 

Over the past four weeks, streaming activity for Tyla’s latest single has risen by 172%, boosted by a mega-viral TikTok dance challenge and buzzy clips from her recently wrapped Asia tour. After first teasing the song in July, Tyla finally dropped “Chanel” on Oct. 24 after previewing the track and its music video at Global Citizen Festival a month prior (Sept. 27). 

Well before the song hit streaming platforms, TikTok user @kipittok shared a dance challenge set to a snippet of the “Chanel” chorus on Oct. 5. That initial clip has since garnered over 256,000 views, setting into motion a dance trend that’s helped the clip’s accompanying TikTok sound soar past 3.6 million posts. The official “Chanel” TikTok sound boasts an additional 2.3 million posts, while a more recent “Last Christmas” mashup plays in 2,275 other clips. On Nov. 11, Tyla herself hopped on the challenge, earning 55.5 million views and 2.9 million likes. 

During the first full week following Tyla’s post (Nov. 14-20), “Chanel” cleared 2.7 million official U.S. on-demand streams, up 63% from the week prior. The song has increased in streams every week since, according to Luminate, blowing past the 4.6 million threshold during Dec. 5-11.  

Already a chart-topper on U.S. Afrobeats Songs and the Bubbling Under Hot 100, the chart domination of “Chanel” is clearly just beginning. — KD