BigXthaPlug Signs to Sony Music Publishing

BigXthaPlug has signed a new global publishing agreement with Sony Music Publishing.

The rapper (Xavier Landum) announced the new deal just a few weeks after dropping the deluxe edition of his 2025 album I Hope You’re Happy. The album continues to hone his singular sound, mixing hip-hop with his Texas roots. Guests on the set include a who’s who of the country music scene, including Jelly Roll, Darius Rucker, Bailey Zimmerman, Ella Langley, Luke Combs, Shaboozey, Tucker Wetmore, Thomas Rhett and Post Malone.

BigX’s discography, which dates back to 2019, reveals his prolific songwriting abilities and his penchant for making hits. Songs like “The Largest” have already gone platinum, and other hits like “Texas” and “Levels” have achieved double platinum status.

The artist and rapper is about to hit the road as part of his Take Care tour, which begins Friday (Dec. 12) at Madison Square Garden in New York. In 2026, he will take the stage at the Stagecoach festival in Indio, Calif.

In a statement, BigXthaPlug said of the deal: “Sony Music Publishing gets my vision and believes in my music, and I’m excited to be working with them. I look forward to all the great music that’s ahead.”

Ari Gelaw, vp of creative A&R at Sony Music Publishing, added: “BigXthaPlug is a generational talent whose voice resonates on such a deep level. His ability to speak truth through his music is inspiring. It’s an honor to be partnering with him and his team and we look forward to championing his success into the future.”