Carín León Signs With WME in All Areas to ‘Expand Into Other Global Territories’
Mexican superstar Carín León has signed with WME’s global co-head of music, Kirk M. Sommer, in all areas, it was announced Tuesday (Dec. 2). Together with León’s manager, Jorge Juárez, the intention is to “grow León’s business and presence in territories beyond his current base.”
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“We are thrilled to join the WME team led by Kirk Sommer,” Juárez said in a statement. “Carín has tremendous potential to expand into other global territories. We are looking to WME to lead the way in all areas of their expertise.”
“Carín is a generational artist,” Sommer added. “In his incredible career, he has consistently broken barriers and transcended genres. We are determined to bring the full weight of WME to bear to expand Carín’s fanbase around the world and we are honored to work with both Carín and Jorge.”
Hailing from Hermosillo, Sonora, Mexico, León — known for his signature norteño sound fused with R&B, country and pop — is one of the most versatile voices in Latin music. His debut album, Desvelada con Banda y Mariachi (2018), propelled him to quickly dominate the regional Mexican music scene. In 2021, his album Inédito debuted atop multiple charts and was named one of Billboard’s 25 Best Latin Albums of the Year.
A Grammy and Latin Grammy Award winner, León became the first Latin artist ever to play Coachella and Stagecoach in the same year in 2024, and is now set to become the first Latin artist to play Sphere in Las Vegas, with a run of seven shows set for 2026. He has also sung at Nashville’s Grand Ole Opry, opened for legendary British band The Rolling Stones, and sold out the impressive GNP Seguros Stadium in Mexico City, among other achievements. Earlier this year, he set an attendance record at RODEOHOUSTON with over 70,000 fans showing up to see him perform.
Last month, León took home the Latin Grammy for best contemporary Mexican music album for Palabra De To’s (Seca), which is also up for a 2026 Grammy Award for best música mexicana album.
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