Signed: R&B Icons Blackstreet and B2K Ink With Record Labels Ahead of New Music
The sheer number of artist signings announced on a weekly basis makes it difficult to keep up, no matter how closely you pay attention to the industry news cycle. That’s why every other Tuesday, Billboard compiles the latest signings to labels, distributors, agencies, management companies and more, in an effort to provide a snapshot of the latest moves in the artist space, from household names to indie stars to emerging acts.
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To start this week, label and management company XOXO Entertainment signed Grammy-winning R&B group Blackstreet. Since 2014, the group’s lineup has featured original members Chauncey “Black” Hannibal and Levi Little, along with Mark Middleton and Eric Williams.
A press release indicates that announcements regarding new music and performances from the group are forthcoming.
“We are beyond excited to partner with Blackstreet,” said XOXO president Adam H. Hurstfield in a statement. “As some of the greatest architects of that legendary 90’s RnB sound, their music shaped the soundtrack of our lives, defined an era, and left an unmistakable imprint on global culture. Around the world, fans have been yearning for that authentic feeling again, and at XOXO Entertainment, we are devoted to bringing it back, side by side with the very legends who created it. We are honored to help amplify Blackstreet’s iconic legacy into this exciting new chapter.”
In its own statement, Blackstreet added that the group “has always stood for timeless music, true artistry, excellence, and evolution. Partnering with XOXO Entertainment feels like the perfect alignment; where vision, passion, and creativity meet. As a group, we’re excited and honored to join forces with a team that shares our energy and commitment to taking BLACKSTREET into a new era. This partnership is powerful, and together we’re ready to create moments the world will remember. This next chapter will be iconic.”
Blackstreet scored a Billboard Hot 100 No. 1 hit in 1996 with “No Diggity” featuring Dr. Dre, which spent four weeks at the chart’s summit. It also enjoyed success with tracks including “Before I Let You Go” and “Take Me There.”
Check out more of the latest artist signings below.
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