How to Dress for a Chilly Winter Day Like i-dle’s Soyeon, Inspired by Her Coach Holiday Campaign
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Coach has enlisted the help of i-dle’s Soyeon for its latest holiday campaign, and it’s a star-powered one indeed.
Soyeon, a South Korean K-pop idol, joined the likes of fellow music acts Griff, Ravyn Lenae and Kōki along with actors Elle Fanning and Charles Melton. The campaign, titled The Gift for New Adventures, saw each star modeling Coach’s latest offerings, from the brand’s classic shoulder and tote bags — such as the Brooklyn and Nolita and the iconic Soho sneaker — in a winter wonderland setting.
Soyeon was a major fixture in the campaign, drawing younger audiences to the brand. While she’s best known for her strong rapping abilities as a member of girl group i-dle, she’s now a global brand ambassador for Coach and has been since September of this year.
If you’re looking to achieve the star’s look from the campaign, we’ve got the inside scoop. Below, you can shop for some of the pieces Soyeon wore in all available on Coach’s website. This is a great opportunity for K-pop and Coach fans alike to try their hand at some of the brand’s most iconic styles. Each piece is also pretty great for the fall and winter seasons, what with the muted color palettes and the emphasis and cozy silhouettes.
While Soyeon modeled a bunch of bags in the campaign, two of the standout styles for us were the Brooklyn Shoulder Bag 28 in suede and the ever-versatile Tabby Shoulder Bag 20 in black. The Brooklyn Shoulder Bag 28 retails for $295 and immediately caught our eye for a few key reasons. We’re dubbing this one “the perfect workbag” because it’s extremely spacious with a length and height of 11 inches and a 3.35 inch width.
This means you can store everything from laptops, notebooks and all of your other work essentials in this tote without having to cram it all in. You’ve also got an inside snap pocket for storing keys or your wallet, along with a sturdy magnetic snap closure that keeps your belongings sealed up tight. The shoulder strap is also a big plus, sitting comfortably over the shoulder thanks to a 10.5-inch drop, giving users ample room to slip their arm through. Lastly, the suede composition gives the bag a luxe finish. The Brooklyn is a hobo style, meaning it’s slouchy and more relaxed than something like the Nolita or Tabby, meaning you can wear it for both formal or casual occasions.
The Tabby Shoulder Bag 20 is a more dressy option that we’d dub “the party bag” simply because it’s a bag that needs to be shown off. Retailing for $350, this bag is constructed of durable, polished pebble leather in black along with fabric lining to give it more structure. Unlike the Tabby 26, the 20 has a longer strap, sitting more comfortably on the wearer’s shoulder.
This bag also comes with a detachable strap with 21.50 inch drop, so you can also wear it crossbody, giving you more styling options. The gilded hardware gives this bag a more polished look, especially when compared to the stripped-down look of the Brooklyn. While it is less spacious than the Brooklyn, the Tabby is more formal, great for wearing to dinner parties or any upcoming Thanksgiving potlucks.
On the footwear front, Soyeon was styled in Coach’s Soho Sneaker, a classic white sneaker silhouette with tons of personality. Retailing for $145, the sneaker features white leather uppers accompanied by fabric lining and a plush EVA, or Ethylene-Vinyl Acetate, plastic midsole that gives the style flexibility. Finally, rubber soles round out the set, giving the sneaker a non-slip finish.
The Soho is your standard versatile white sneaker with branded Coach accents that draw the eye down. We’d shell out on these because of the quality. While you can buy cheaper white kicks, these ones are sure to last you a long time. Plus, the branding will make you feel a little more boujee than your average silhouettes.
In a press release, the brand noted of the campaign, “The holiday season brings with it a host of fresh starts and opportunities for change — whether that involves embarking on a trip, revisiting an old hobby, finding time for solo inspiration or gathering with friends and family. In the suite of stories at the core of the campaign, our lead characters are all faced with a defining moment where they choose to explore a new path and they carry their Coach bags closely beside them as symbols of confidence, security and self-expression as they pursue that something new.”
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