Gracie Abrams Just Wrapped The Secret of Us Tour — Four Times as Big as When She Started It

As the summer wound down, Gracie Abrams wrapped her year-long The Secret of Us Tour. What began as a run of shows in American theaters and boutique amphitheaters ended in the world’s most famous arenas. She finished the tour four times as big as when she started.

According to figures reported to Billboard Boxscore, The Secret of Us Tour grossed $50 million and sold 623,000 tickets over 71 shows around the world. That’s an impressive tally for a debut arena tour, even before considering that much of the tour pre-dated her level-up to such venues.

The Secret of Us Tour launched on Sept. 5, 2024, at Theater of the Clouds in Portland, Ore., continuing through Oct. 15 at Philadelphia’s The Met. On average, those 22 dates sold 5,379 tickets and grossed $337,000. After more shows around the world, she returned for nine more, victory lapping at New York’s Madison Square Garden and Colorado’s Red Rocks Amphitheater, among other North American venues. Those paced 11,750 tickets and $1.6 million, multiplying her selling power by a factor of 4.7.

Abrams’ recent sweep of the U.S. and Canada included stops in five cities, four of which were part of the tour’s original 2024 leg. In both New York and Los Angeles, she swapped three nights at iconic theaters (Radio City Music Hall; Greek Theatre) for two at marquee arenas (MSG; Kia Forum), increasing her gross by 156% and 187%, respectively. In the Denver area, two shows at The Fillmore leapt to two at Red Rocks, up 460%. Still, the biggest transformation was in Boston, up from one show at MGM Music Hall at Fenway ($276,000) to two at TD Garden ($3.4 million), marking a market-level jump of 1,139% in the span of less than 10 months.

The Secret of Us Tour was first announced on June 3, 2024, and went on sale days later. Already big enough to book multiple shows at Radio City Music Hall (NYC) and the Greek (L.A.), she had impacted the Billboard 200 with 2023’s Good Riddance and hit the Billboard Hot 100 featured on Noah Kahan’s “Everywhere, Everything,” not to mention her support slot on early dates Taylor Swift’s The Eras Tour.

But by the time she returned for the tour’s final dates, mere chart appearances had been dwarfed by unqualified triumphs. While Good Riddance hit No. 52 in the first of its two weeks on the Billboard 200 in 2023, The Secret of Us debuted in July 2024 at No. 2, kicking off a run of 68 weeks and counting (through the chart dated Oct. 18). Even after its splashy debut, it lingered in the top 40 before its deluxe edition brought it back as high as No. 4, spending double-digit weeks in the top 10.

Upon impact, three of the album’s songs hit the Hot 100. Added track “That’s So True” outdid them months later, hitting No. 6 during a 13-week stay in the top 10. More, she returned to The Eras Tour for its final shows in the U.S. and Canada amid the album’s deluxe resurgence.

The success of The Secret of Us, its late-added bonuses, and continued exposure on the biggest tour of all time, powered Abrams from theater headliner to arena double-header in less than a year. But with such a brief run of shows to close out the tour, she’s left plenty of meat on the bone for whatever inevitable touring follows in the coming months and years.

Beyond conquering the United States, she expanded her reach globally following the prior year’s Good Riddance Tour. In Madrid, one of 16 European cities on the tour, Abrams stretched from 5,535 tickets and $247,000 in October 2023, to 16,572 fans and $958,000 in February 2025. In Australia, she doubled the number of shows (to 12), tripled her nightly audience attendance (to 12,400) and quintupled her per-show gross (to $1 million). For the first time, she headlined in Asia, across Singapore, Tokyo, Bangkok and more, and closed out the entire tour with two shows in Mexico City (Aug. 26-27).