Sabrina Carpenter’s New Partnership With HeadCount Generates 30,000 Civic Actions in 12 Hours

Sabrina Carpenter is proving she’s short, sweet and civically minded, as the pop star is partnering with HeadCount to encourage civic action among fans.

HeadCount on Wednesday (Sept. 17) announced that it will be on site for 15 of Carpenter’s upcoming Short n’ Sweet Tour tour stops in Pittsburgh, New York City, Nashville and Los Angeles, bringing voter engagement activations and immersive experiences that encourage fans to register to vote and participate in the democratic process.

These activations will include pre-show video screen content and informational booths at each concert that will be staffed by fans and longtime volunteers. These booths will offer fan-to-fan conversations about voting along with resources to help fans register to vote and sign up to for customized election information regarding what’s on their ballots. HeadCount volunteers can get free tickets to these shows by signing up to volunteer to register voters.

In tandem, Carpenter and HeadCount have also launched Good to Vote, a sweepstakes that’s offering one winner VIP and their guest with concerts tickets, flights and hotel accommodations to Carpenter’s Nov. 23 show in Los Angeles, in exchange for getting involved with HeadCount and with democracy at large.

Since being announced Tuesday (Sept. 16), the sweepstakes has resulted in more than 30,000 people taking action within the sweepstake’s first 12 hours. HeadCount defines actions as things such as checking voter registration status, signing up for election alerts, or signing up to volunteer with the organization.

This partnership extends the relationship between Carpenter and HeadCount, the longstanding non-partisan organization that uses music to help drive voter registration and civic participation. Last year, Carpenter was the organization’s top artist partner, with her work helping generate more than 35,000 voter registrations and roughly 263,000 voter engagements, more than any other artist.

To celebrate National Voter Registration Day, which was Sept. 16, HeadCount is also announcing new partnerships with Chappell Roan, John Legend and Tate McRae. Starting this week, the organization will bring registration activations to Roan’s concerts in New York, Kansas City, and Los Angeles. HeadCount will also be joining McRae and Legend on their fall tours.

“National Voter Registration Day is a celebration of our democracy and a reminder that every election matters, including the ones happening in our own backyards,” HeadCount executive director Lucille Wenegieme said in a statement. “This civic holiday reminds us that participation can be a unifying force. At HeadCount, we know the power music and culture has to bring people together. Today we are channeling that energy into making sure everyone has the chance to use their voice and be part of shaping the future.”