Natti Natasha Sets New Record on Latin Airplay Chart With ‘Desde Hoy’

Natti Natasha returns to No. 1 on Billboard’s Latin Airplay chart with “Desde Hoy,” marking her first chart-topper since 2022 and her 11th leader overall.

The song, which ascends from No. 4 to crown the list dated June 21, achieves its peak in its 18th week. That marks the longest climb to No. 1 for a song by a female soloist, unaccompanied by another act, since 2009.

“Desde Hoy” takes over the overall Latin Airplay ranking with 9.2 million audience impressions earned in the United States during the June 6-12 tracking week, according to Luminate; that’s a 31% growth from the week prior. The track rules with the Greatest Gainer honors, awarded weekly to the song with the greatest gain in impressions among the 50 songs on the chart.

Notably, “Desde Hoy” climbs to No. 1 after 18 weeks on the chart, marking the second-longest journey to the top for a song by a solo female artist, unaccompanied by another act, in the chart’s 30-year history. Colombian singer-songwriter Fanny Lu continues to have the longest climb to No. 1 for a song by a solo woman, unaccompanied by another act, with a 20-week rise to No. 1 with “Tú No Eres,” in 2009.

“Desde Hoy” earns Natti Natasha her 11th career No. 1 on the Latin Airplay chart, following “Mayor Que Usted,” with Daddy Yankee and Wisin & Yandel (one week in 2022). Plus, “Desde Hoy” marks her third solo chart-topper, unaccompanied by another act, after “Me Gusta” (2019) and “Noches En Miami” (2021). Both led for one week.

Elsewhere, “Desde Hoy” also rebounds to its No. 1 high on Tropical Airplay, for a fifth week atop. Thanks to its radio haul, the song also re-enters the multi-metric Hot Latin Songs chart, at No. 45.