The Deals: Saudi Arabia Partners With Legends Global for New Venues in the Country

Another day, another flood of music industry deals. How does one keep track? In an effort to provide an overview of the latest acquisitions, mergers, joint ventures, licensing agreements and more, Billboard publishes a list of all of the latest pacts that have hit our radar every other week.

Saudia Arabia’s Event Investment Fund (EIF) and Legends Global formed a joint venture that will become the operator for venue projects in the Kingdom of Saudi Arabia, including exhibition and convention centers and entertainment venues. Under the JV, Legends will deliver management services exclusively for EIF-developed venues. The first venue to fall under the agreement will be an Olympic standard shooting range in Riyadh. The project will be followed by a business convention and exhibition center and an arena in Riyadh.

“This joint venture with Legends Global is a defining moment for Saudi Arabia’s events sector,” said EIF CEO Wahdan Suliman Alkali in a statement. “By combining EIF’s vision with Legends’ world-class operational expertise, we are building the foundation for a sustainable, globally competitive industry. This partnership will not only set new standards for venue quality and guest experience but will also unlock new opportunities for local talent and drive economic growth through innovation and international best practices.”

Added Dan Levy, CEO at Legends Global, “The visionary leadership of HRH Prince Mohammed bin Salman Al Saud, Crown Prince of Saudi Arabia is being realised, and I want to thank Wahdan Suliman Alkadi and the EIF for their partnership with Legends Global. We are proud to collaborate on this once-in-a-generation opportunity to help shape the future of Saudi Arabia’s events industry. Drawing on decades of experience, we will deliver a bold vision that benefits citizens and residents while attracting millions of visitors. Together, we are creating destinations, activating communities, and advancing Vision 2030 through a portfolio of iconic spaces that serve as catalysts for economic diversification, tourism growth, and cultural exchange.”

Read about the rest of the latest industry deals below.