Jeff Sosnow Named President of Reprise Records, Expanding Warner A&R Role

Warner Records Group has appointed veteran A&R executive Jeff Sosnow as president of Reprise Records, adding to his current role as evp of A&R for Warner Records. Based in Los Angeles, Sosnow will report to WRG co-chairman and CEO Aaron Bay-Schuck. 

In his expanded remit, Sosnow will oversee the next chapter of Reprise — a storied imprint founded by Frank Sinatra in 1960 and originally helmed by industry icon Mo Ostin — while continuing to guide Warner’s A&R strategy.

Sosnow has played a pivotal role in shaping Warner’s roster, which includes Benson Boone, Rufus du Sol, Nessa Barrett, Billy Strings, Brandy Clark and The Neighbourhood. His success in driving hits for Boone, du Sol, and Strings earned him Billboard’s Executive of the Week in early 2024. Since joining Warner Bros. Records in 2012, Sosnow has worked with a wide range of artists, from Deftones and Orville Peck to AJR and Tegan and Sara, and previously helped break acts like TV On The Radio, Major Lazer and The All-American Rejects.

“Reprise stands in a league of its own, with a legacy of groundbreaking artists and timeless records, and Jeff brings the vision, taste, and experience to honor that history while leading it into its next chapter,” said Bay Schuck.

Sosnow added: “From the start of my career, my passion has always been championing artists—helping them turn their stories, struggles, and dreams into music that reaches people everywhere. I’m incredibly honored to do that at Warner Records, and deeply grateful to Aaron and Tom [Corson] for their belief, guidance, and trust. It’s a privilege to now lead Reprise—a label I’ve long admired—and I’m excited to build on its legacy.”

Reprise Records, acquired by Warner Bros. in 1963, has long been recognized as an artist-first label with a legacy of groundbreaking releases from Neil Young, Jimi Hendrix, Joni Mitchell, Wilco and The Kinks, among many others. Today, it operates as a distinct imprint within Warner Records Group.

It’s been a busy 24 hours for Warner Music Group, which named Craig Kallman chief music officer on Tuesday (Dec. 9). Additionally, Warner Music Australasia and Southeast Asia announced key promotions. Alex Young steps up as VP of domestic artists for Australasia, overseeing A&R, creative and marketing, while Dan Ellis becomes vp of international artist strategy for the region, leading efforts to expand WMG’s global offering.