it’s murph Wraps The Year for White Claw® Sessions Powered by Billboard With A Miami Finale

This article was created in partnership with White Claw®. 

White Claw Sessions Powered by Billboard closed out the year-long concert and content series in Miami last weekend, courtesy of dance titan, it’s murph, and his high-energy headlining set.  

On Thursday (December 4), the Nashville-based producer/DJ packed out Wynwood Walls with fans, beats, and plenty of White Claw at the outdoor venue. Before hitting the stage, DJ Cardi set the tone with current and throwback hip-hop hits, before White Claw Next Wave artist Dizzy Fae took over with a standout 45-minute set that saw the entertainer warm up the crowd with “Try,” a cover of SWV’s “You’re Always on my Mind” and more, while the audience cheered her on. Among the friendly faces in the crowd was supporter Janelle Monáe.

At 10 pm, all eyes were on it’s murph as the hitmaker took to the stage, and ran through selects from his catalog, including original remixes of Rihanna, during the one-hour set. The night also marked the first time he played his new album, Weightless, for a live crowd. Dressed in a casual t-shirt and jeans, the DJ brought the party to new levels with staples like “My Love (Rework)” and “High and I Like it,” as well as iterations of tracks from will.i.am, Britney Spears and more. Fans in attendance also got the  chance to hear music from his just-released LP live for the first time. 

Miami’s installment of White Claw Sessions Powered by Billboard kept an all-time high, thanks to a variety of offerings, including original White Claw Hard Seltzer, Clawtails by White Claw, and White Claw Zero Proof flavors. In addition to drinks, attendees could tap into the Wynwood vibe with a photo moment and a street art experience, where local experts helped guests spray paint their own branded tote bags. 

From can’t-miss shows and fly-away festival experiences to partnerships with top-charting artists and exclusive fan giveaways, White Claw is no stranger to the biggest moments in music. Sign up for White Claw Shore Club to be notified about upcoming all-access gigs, epic drops, and community vibes for you and your crew.