Hello, Melbourne Announces ENHYPEN, TREASURE and Taemin for Debut K-Pop Festival

Hello, Melbourne (안녕, MELBOURNE) has announced ENHYPEN, TREASURE and Taemin as the headline performers for its inaugural edition, scheduled to take place on March 14 at Flemington Racecourse in Melbourne.

Festival promoter APPLEWOOD confirmed the lineup on Friday (Dec. 12), positioning the event as a large-scale celebration of K-pop and Korean pop culture.

“We’re thrilled to announce that a rising K-pop festival is officially coming to Melbourne,” the company said in a statement shared on social media. “Get ready for an incredible celebration of music and culture.”

Tickets for the one-day festival will go on sale Tuesday, Dec. 16, at 12 p.m. AEDT via Megatix. General admission tickets are priced from AUD $249.90, while VIP tickets start at AUD $349.90, with both GA and VIP options split across two designated viewing areas.

Hello, Melbourne will be produced by APPLEWOOD in partnership with Australian promoter Untitled Group, whose recent festival portfolio includes Beyond The Valley and Wildlands.

The collaboration marks a further expansion of large-scale K-pop events in Australia, following a steady rise in arena tours and fan-driven demand across the region.

Founded in 2013, APPLEWOOD has established itself as a major international player in K-pop touring, having produced more than 120 concerts across 18 countries and attracting over 750,000 attendees worldwide. The company has previously presented tours and events featuring BLACKPINK, SEVENTEEN, ENHYPEN, BAEKHYUN, LE SSERAFIM, GFRIEND and G-DRAGON.

K-pop continues to grow as a major commercial force in Australia and New Zealand, both on the charts and on live stages.

TWICE’s recent This Is For tour sold more than 50,000 tickets across Sydney and Melbourne, according to Live Nation, which promoted the dates, underscoring the genre’s ability to deliver arena-level audiences in the region.

On the charts, K-pop’s crossover reach has been equally visible: the K-Pop Demon Hunters soundtrack spent time atop both the ARIA Albums and Singles charts earlier this year, highlighting the genre’s increasing presence within mainstream Australian listening habits.

That momentum reflects a longer-term shift in the live market. Data released by Live Nation last year showed a 600% increase in Asia Pop live shows across Australasia since 2015, alongside a 275% rise in the number of touring artists visiting the region over the same period.