Executive Turntable: Believe Taps Former Spotify Exec as CMO — Plus, Salt Salutes Ex-EMI CEO

Believe has appointed Darya Pourshasb as chief marketing officer, reporting to founder and CEO Denis Ladegaillerie, while confirming its acquisition of ampd Method, the deep-data marketing platform Pourshasb founded.

In her new role, Pourshasb will lead global marketing strategy, catalog marketing, and campaign execution, leveraging her expertise in streaming performance and ROI-driven initiatives. The Brooklyner brings over 15 years of experience across music and tech, including senior roles at Spotify, where she served as global head of premium content, as well as stops at Sony Music Entertainment and Royal.io.

“Marketing is becoming more fragmented and complex, requiring stronger digital expertise and unique mastering on how to sequence and bundle campaigns that can deliver for artists,” Ladegaillerie said. “Darya has demonstrated throughout her career the ability to provide cutting-edge expertise to help grow audiences and drive performance. This unique understanding will be a game changer for us and our artists.”

Darya Pourshasb added: “Throughout my career, I have consistently developed highly engaging marketing campaigns and innovative partnerships to drive audience development and fan engagement. I’m extremely excited to join Believe and put my deep-data marketing expertise and ROI-focus at the service of the Group’s ambition to grow our artists’ audience, engagement and monetization across both frontline and catalog.”

Check out a rundown of this week’s staffing news below, including Sherry Alaghehband and Nicole Thomas at Virgin Music Group, Brad Moist at Integrity Music, Amani Duncan at My Code and more.