As Jung Kook & Winter Dating Rumors Spark ‘Malicious’ Posts, SM Entertainment Takes Legal Action

As dating rumors involving BTS’ Jung Kook and aespa’s Winter continue to circulate online, the controversy surrounding both artists has intensified, prompting SM Entertainment to take a firm legal stance against malicious content directed at its artists.

On Dec. 10, SM Entertainment released an official statement announcing ongoing legal action to protect Winter’s rights, citing a surge in harmful online activity. The agency stated that it is taking the situation “very seriously,” pointing to the spread of malicious posts and comments, including sexual harassment, defamation, personal attacks, insults, invasions of privacy and deepfake-related content.

“We have identified numerous instances of behavior that damage Winter’s character and reputation, as well as malicious posts and sexually explicit content intended to publicly defame the artist,” SM said. “After reviewing the materials, we plan to expand the filing of complaints in stages.”

The company added that it is currently pursuing both criminal complaints and civil lawsuits against individuals responsible for such content and has secured a large volume of evidence. SM emphasized that it will respond “without leniency,” warning that no settlements will be offered.

While SM moves forward with legal measures, Jung Kook has also faced backlash. In recent days, protest trucks were reportedly sent to HYBE’s headquarters in Seoul’s Yongsan district, displaying LED messages critical of the artist. The signs featured strong statements demanding accountability for his personal choices, highlighting escalating backlash from a segment of the fandom.

The dating rumors first gained momentum earlier this month after spreading rapidly across online communities and social media platforms. Speculation was fueled by similarities in tattoos — particularly designs featuring three dogs — as well as Jung Kook being spotted at an aespa concert. Additional claims pointed to alleged matching accessories such as rings, in-ear monitors, and nail designs.

Despite the growing buzz, neither Jung Kook nor Winter — nor their respective agencies — have confirmed or denied the rumors. As is common in the K-pop industry, both sides have remained silent, leaving the situation unresolved as public scrutiny continues.