LAMC Announces 2026 Conference Dates: ‘What Was Once Alternative is Now Mainstream’

The Latin Alternative Music Conference (LAMC) has announced its 2026 dates, Billboard can exclusively announce today (Nov. 5).

Following its star-studded 2025 edition that included the participation of artists such as Camilo, Morat, Yami Safdie, Ela Taubert, and Leo Rizzo, among others, the LAMC will return from July 28 to Aug. 1, 2026 to the International New York Times Square in New York City.

As tradition holds, the five-day event—which will be celebrating its 27th anniversary next year—will include panels, workshops, showcases, and networking opportunities with key industry leaders and like-minded music lovers.

“Every year we see familiar names from our industry, but also a lot of new faces,” LAMC founder Tomas Cookman said in a press statement. “It’s where indies, majors and the kaleidoscope of genres and artists that form what is Latin music today meet. We initially started with a focus on what was once called, ‘alternative’, but what was alternative is now the mainstream. The LAMC helps provide opportunities for the next generation of the industry to meet and learn from those that have come before them.”

Additionally, the LAMC is expected to announce its Wonder Women of Latin Music Class of 2026 honorees, recognizing the women making an impact in the Latin music industry. Billboard’s Leila Cobo, Griselda Flores, Sigal Ratner-Arias, Isabela Raygoza, and Jessica Roiz are among the over 120 professionals already recognized.

Earlier registration for the 2026 Latin Alternative Music Conference is now available starting at $99. For more information, visit the official LAMC website here.