Andrew Del Villar to Replace Dad as CEO of Del Records: ‘This New Era’ Will Be Different

Andrew Del Villar is set to take over as the new CEO of regional Mexican music powerhouse Del Records. The transition that he and his dad, Ángel Del Villar, have been “planning for years” will take effect Thursday, Nov. 6.

The 26-year-old will step in amid his dad’s legal battles as he faces a prison sentence that will begin on Dec. 1. Over the summer, Ángel was sentenced to four years in prison following his conviction on felony charges of doing business with a concert promoter linked to Mexican drug cartels. Now, the California-based indie record label — founded by Ángel in 2008 and previously home to música mexicana giants like Eslabon Armado, Ariel Camacho and Gerardo Ortiz — is looking to enter a new era with a new leader in tow.

“While we never talked about when this transition would actually happen, I’m excited because my dad and I had been planning this for years, it’s been a while and it’s finally happening,” Andrew tells Billboard over Zoom, just days before stepping into his new role.

Previously Del Records’ COO, Andrew began working for his dad’s company as a teenager and mainly worked behind the scenes, booking theater or arena shows for the label’s roster and flagging artists on social media that he thought his dad should sign, including sierreño acts Eslabon Armado and T3R Elemento.

“I started getting involved like 7 or 8 years ago and started from the bottom; collecting tickets, charging when we were doing the nightclubs, and booking U.S. shows in theaters and arenas,” Andrew says. “Then, I kinda of became A&R, sending my dad artists I was finding on social media. I would say, ‘Hey, what do you think about them?’ Just like my dad, I have a good ear and can identify who has potential.”

While Andrew is open to branching out to different genres, for now, Del Records will continue to focus on signing música mexicana acts. “[Regional Mexican] has been our bread and butter,” he adds. “DEL has done a lot over the years, and I want to keep that legacy alive, and keep signing artists and build them from the ground up,” he explains. “But this new era will differentiate from my dad’s run because I will launch new marketing and promotion strategies, leaning heavily on social media. That’s the biggest marketing you can invest in. There’s more to just posting on social media, you need a team dedicated to taking that post to the next level.”

Andrew is revamping his dad’s “Canta Con Del” initiative that launched 10 years ago, inviting local California acts to sing at the family’s restaurant for a shot at getting signed by the label. Andrew will relaunch that initiative but open it to artists from all over the world who can submit their songs/performances on social media. “There’s talent everywhere and we want people to be heard and get an opportunity,” he says.

Over the years, Andrew gained confidence to make decisions, encouraged by his dad to find his voice. “He would tell me, ‘Hey, mijo, whatever you want to say, whatever you want to do, let’s roll with it.’ He’s given me that confidence to speak up.”

Andrew further adds, “My dad has always been my role model, everything that has been thrown at him is a lot, we’ve had these talks for years and he’s always been positive about everything. He’s told me to never let things get to me because in our genre, and the industry in general, people don’t wish you well. But never let the negativity get to you.”

Del Records’ roster today includes Lenin Ramírez, Yahir Saldívar, Sucesión M and Panchito Arredondo, plus newly added acts Marco Granillo, Andi Luan and Cobian Montana.