20 Viral Gifts You Should Shop This Holiday Season: Earbuds, Haircare & More
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2025 was a big year for viral products.
From the ever-popular Labubu to celeb-backed blushes and lip stains, products were constantly going viral on TikTok. With so much to sift through and so little time until the holidays, ShopBillboard is here to help.
To make your holiday shopping a little easier, we’ve compiled a list of some of our favorite viral products of 2025, all backed by musicians you know and love, including Harry Styles, Doja Cat, Beyonce, Lizzo, ENHYPEN and Rihanna. We’ve got all kinds of products on this list, including inventive tech, musician merch, hair tools, trendy makeup, athleisure and even an alarm clock.
If you don’t see anything to your liking, ShopBillboard also has guides for affordable gifts for $10 or under, gifts for gamers and gifts for music lovers.
This viral multi-styler uses air, rather than heat, to style your hair, thus preventing damage. It’s has been used by Beyoncé, Lizzo, JISOO and other music artists and is designed for drying, smoothing, volumizing and more, whether you’re on stage or just getting ready for a night out. The styling tool is usually $500+, but the Dyson Airwrap Origin is currently on sale right now for just $399 at Amazon.
Samsung Galaxy Buds 3 Pro Wireless Bluetooth Earbuds
Wireless bluetooth earbuds in a silver case.
These Samsung earbuds went viral, thanks in part to K-Pop boy group ENHYPEN. The group is a longtime Samsung ambassador, and their earbuds of choice are the Samsung Galaxy Buds 3 Pro in Silver. Right now, the buds are 36% off, so if you want the same sound quality as your favorite idols, you’ll want to take advantage of this sale while it lasts.
Air Fryers went viral in 2024 and into 2025 on TikTok because it’s infinitely speedier than using your oven. The tech has been hailed as a healthier alternative to deep frying because it utilizes air, rather than oil, to fry things to a crisp. While air fryers can be really expensive, this Bella Air Fryer is just $69.99, and is just as good as the pricey ones. It’s also super slim, meaning it’ll fit nicely into your kitchen without sacrificing space.
Hatch Restore 3 Sunrise Alarm Clock, Sound Machine, Smart Light (Cocoa) – White Noise, Screen-Free Sleep Routine
An alarm clock and sound machine.
Rihanna and Lizzo apparently use Hatch Restore’s Sunrise Alarm Clock, and it’s easy to see why. With both singers’ busy schedules, we’re sure this product offers them time to unwind and keep track of all life’s hectic moments. This viral alarm clock went viral on TikTok this year and acts as a sound machine, alarm clock and smart light that can all be controlled via Hatch Restore’s app. It’s a screen-free way to get the sleep you need and a warm wakeup too. The alarm clock is currently on sale for $139.99 on Amazon.
Anker’s Soundcore 2 speaker is another TikTok viral product thanks to its exceptional sound quality. The speaker is available on Amazon for $27.97, 38% off its original price. The portable style is waterproof and features 12W power with enhanced bass thanks to dual neodymium drivers, giving you the best sound possible, all in a portable package. The speaker also comes in four other colors if the black model isn’t your thing.
Air Tags have always been popular. They’re a great way to keep track of your belongings, whether that be suitcases, handbags and even pets. You can now get a pack of four Apple AirTags for just $64.99. That’s four for the price of one at Best Buy. If you didn’t know, AirTags emit a secure, anonymous Bluetooth signal that is detected by nearby Apple devices in the Find My network.
Snapping a selfie can be tough, especially if you don’t have good lighting to work with. TikTok experts will know that the best way to get the content you need is by utilizing a portable light like this one from Amazon. The Altson LED Portable Selfie Light retails for $12.10 and can be clipped onto any device to offer you light. Snap onto your phone for a great selfie light or put it on your laptop to light up your Zoom calls. The possibilities are endless.
Pop Mart The Monsters (Labubu) Big Into Energy Vinyl Plush Blind Box V3
A Labubu blind box.
While the Labubu was around for some time, it didn’t make it big until way later in April of 2024 when K-Pop star Lisa from the ever-popular girl group BLACKPINK was with one of the fluffy collectibles fixed to her Louis Vuitton bag. Since Lisa’s introduction, stars like Rihanna, Dua Lipa, Kim Kardashian, Rosé, David Beckham, Lizzo, Madonna, BTS, Cher and Lady Gaga have all gotten in on the Labubu mania, affixing their blind box acquisitions to bags, keys and luggage. You can shop the viral sensation at Target and Walmart. The best part? This series is currently on sale.
K-Pop Demon Hunters Saja Boys Heartthrob Officially Licensed Sweatshirt
A sweatshirt featuring all the members of the Saja Boys on the front.
Another favorite is the Heartthrob Sweatshirt, equipped with a colorful neon graphic of the Saja Boys members Jinu, Abby, Mystery, Romance and Baby. This unisex sweatshirt comes in four different colorways and sizes ranging from small to XX large. The unisex Heartthrob Hoodie boasts the same graphics and sizing options but in five colorways. Each piece of merch is made of majority cotton, keeping the wearer nice and comfortable while streaming their fave fictional K-pop acts.
The Sacheu Peel Off Lip Liner STAY-N went ultra-viral among musicians, especially Doja Cat, and we’re kind of obsessed. The lippie is currently available at Ulta Beauty for $14 and comes in nine shades. The “Woman” singer isn’t the only one obsessing over Sacheu’s peel-off product. Billie Eilish is also a fan of the stain (she also uses the shade P-INKED), along with non-musicians like Sofia Richie Grainge and Alix Earle.
Barrel jeans had a major moment in 2025. The unique silhouette has been seen on a ton of musicians this year, namely Jennifer Lopez, Jessica Simpson and Dove Cameron, among others. The style rose in popularity because of its interesting fit with a high waist and exaggerated wide legs. The resulting fit is baggy and slouchy, a desired effect for many, especially those looking to break away from the chains of skinny jeans. Our barrel jeans pick? These Gap High Rise Knit Horseshoe Jeans. They’re currently 61% off and give you the desired effect of barrel jeans without spending a fortune.
Medicube Collagen Overnight Wrapping Peel Off Facial Mask Pack
A collagen face mask that is peel off.
All of Medicube’s product line went extremely viral. The K-Beauty brand also boasts a big celeb following, namely K-Pop star Tzuyu from the girl group TWICE. That has got to explain her unreal skin. If you’re not a fan of K-Pop, that’s okay. A-listers like Hailey Bieber, Kylie Jenner have used the brand in the past, along with influencer Alix Earle, reality stars Khloé Kardashian and Kyle Richards and even the Duchess of Sussex Meghan Markle. Our favorite from the line is the Medicube’s Collagen Overnight Wrapping Peel-Off Facial Mask Pack, which is basically a one way ticket to glass skin. The mask is peel-off, creating a film on the skin that hydrates for up to eight hours after use.
Owala FreeSip Twist Insulated Stainless Steel Water Bottle with Straw
A cherry red Owala water bottle.
Owala’s water bottles are already a viral moment. The brand is used by the likes of musicians like Hilary Duff and about a million folks on TikTok. The latest Owala craze however, is the brand’s Black Cherry colorway, a deep, rich red that resembles a juicy cherry. The colorway is available right now on Amazon in Owala’s FreeSip style. The best part? The popular style is on sale for $23.99, so you won’t have to spend a pretty penny to snag the on-trend bottle.
Sacheu’s Stainless Steel Gua Sha retails for $32 at Ulta Beauty, and it’s an item we can foresee being used in your beauty routine for years to come. Justin Bieber uses a gua sha to keep himself looking good, and so does his wife, Hailey. In general, gua sha tools are used to massage the body in tandem with an oil or moisturizer, promoting blood circulation and lymphatic drainage. Lymphatic drainage is just a fancy way of saying you’re moving extra fluid from a swollen area into an area where the lymph nodes will work to drain said fluid. The emphasis on stainless steel is because it is non-porous, meaning it won’t harbor bacteria or moisture like plastic would.
KPop Demon Hunters HUNTR/X Officially Licensed T-Shirt
A T-shirt featuring all of the HUNTR/X members on the front.
Just like the Saja Boys, HUNTR/X also made it big this year with the viral sensation that was, and is, KPop Demon Hunters. We’ve included this tee featuring all the HUNTR/X members, from Mira and Zoey to Rumi, accompanied by flashy graphics. The tee is currently just $16.99 on Amazon and comes in a slew of sizes for men, women and little ones.
Paris Hilton Handheld Milk Frother Set, 2-Pack, Includes Pink & Brushed Gold Frothers
Paris Hilton’s milk frother.
Paris Hilton launched a range of kitchen tools with Walmart. Her most viral product? A handled milk frother. The tool, even without the Hilton name attached to it, is extremely viral on TikTok. It easily froths any liquid up with the click of a button, great for making cream tops on your daily matcha or latte. You can get in on the viral trend by shopping for a two-pack of Hilton’s frothers for just $14.97. That’s roughly $7.48 per frother, a steal if you ask us.
Another trending item that we’ve seen just about everywhere this year was the mesh flat. The style usually consists of sheer mesh paneling, acting as a sort of peekaboo effect. Ballet flats in general have had a major moment this year, with adopters like Jennifer Lopez, the Olsen twins, Sofia Richie Grainge and Jennifer Lawrence styling the flats. If you want to follow in the footsteps of your faves, literally, you can shop these Kelly & Katie Gem Mary Jane Flats at DSW for just $49.99. The style is black with see-through paneling and white polka-dotted accents throughout.
Rhode launched in Sephora this year, giving fans and followers of model Hailey Bieber even more opportunities to shop the star’s line. While the brand, in general, has been well-received by musicians like Ariana Grande and Tate McRae, the brand’s Pocket Blush is a particular stand-out. The product currently retails for $25 at Sephora and comes in 10 different shades, although the fan-fave is Toasted Teddy. The blush is a creamy and blendable stick formula with a medium to buildable coverage.
Lululemon is always going viral for its athleisure products. Harry Styles, Kelsea Ballerini, Hilary Duff, Olivia Rodrigo and Addison Rae are all avid wearers of the brand’s athletic styles. While all of Lululemon’s products are pretty great, their viral hit has to be the Align High-Rise Short in the Berry Rumble colorway for $64. The high-waisted short has a six-inch inseam and are made of an ultra-stretchy material with minimal seams that let you get active without feeling discomfort. Sizing is available from 0 to 20. If the viral berry hue isn’t your thing, the Align shorts come in 12 other hues.
Summer Fridays’ Tinted Lip Butter Balm was crazy popular in 2025. You couldn’t scroll TikTok without seeing it in someone’s “monthly favorites” or a “get ready with me.” The tinted balm is available to shop on Amazon for just $24. It strikes the perfect balance between hydrating and pigmented, giving the lips a subtle tint and a juicy shine. If that didn’t sell you, the balm has a few famous fans including Kim Kardashian, Jessica Alba and even Jeremy Allen White.
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