Tito Double P Reflects on the Move Towards ‘Heartbreak Songs’ That Led to Him Being a 10-Time Billboard Latin Music Award Finalist

Tito Double P is currently in the midst of his ¡Ay Mamá! México Tour, traveling across his native country for the first time as a star. “At first, I confess I was nervous because I hadn’t performed in shows for quite some time,” he tells Billboard Español, “but everything has gone really well.”

The regional Mexican singer, a 10-time finalist for the 2025 Billboard Latin Music Awards, kicked off the 20-date trek with two shows at Mexico City’s Palacio de los Deportes on Sept. 13 and 14. He then performed in cities like Veracruz, Puebla, Oaxaca, Mérida, and Guadalajara. With about ten concerts left, the tour will wrap up on Nov. 7 in La Paz, Baja California Sur.

“The people in my country have been wanting to see me on stage,” the 28-year-old adds. “It’s incredible to see their energy as they sing my songs.”

Tito Double P, whose career has skyrocketed in recent years, was initially part of the generation of corridos tumbados, collaborating with stars like Peso Pluma (“La People”), Luis R. Conríquez (“Dembow Bélico”), and Gabito Ballesteros (“7 Días”). But in 2024, he took a turn with his lyrics on his debut album Incómodo, focusing on love and heartbreak with great success: the LP reached No. 1 on Billboard‘s Top Latin Albums chart.

“I started out singing corridos, and things went well for me, but what works for me are heartbreak songs,” he says about his artistic direction. “I can do a two-hour show with just heartbreak-themed songs, and the audience doesn’t miss the corridos.”

Released under the Double P Records label, the 21-song set has made him a finalist in 10 categories at the 2025 Billboard Latin Music Awards, artist of the year, Global 200 Latin artist of the year and top Latin album of the year, as well as top regional Mexican album of the year

“My album has brought me so many good things. It put me on the path I needed to follow, and here I am competing in all these categories,” he reflects. “I’m surprised by all the nods I’ve received for the [Latin] Billboard Awards. It would be such a great honor to win one.”

The artist, whose real name is Jesús Roberto Laija García, accidentally created the character of Tito Double P by improvising and singing in his unique style during performances in various cities across Mexico. Later, he witnessed the success of his cousin Hassan, the famous Peso Pluma, and followed in his footsteps with the support of the record label Peso co-founded with Prajin Records.

Tito’s latest single is “Criptonita,” released on September 26, whose music video has already amassed more than 4.8 million views on YouTube. It’s yet another hit in the career of the Mexican music star, who is preparing to release more music solo, temporarily stepping away from collaborations.

“We’ll be more focused on Tito,” says the singer, who boasts 23 million monthly listeners and plans to tour Latin America and Europe in 2026. “I want to take my music to other places; I know there are so many opportunities out there. The numbers on streaming platforms tell us a lot, and we’re going to make it happen.”