Taylor Swift Sells 2.7 Million Copies of ‘The Life of a Showgirl’ on First Day of Release in U.S.

Taylor Swift’s The Life of a Showgirl album is off to a sparkling start in the United States. On its first day of release, Oct. 3, the set sold 2.7 million copies in traditional album sales (physical and digital purchases) across all versions of the album, according to initial reports to data tracking firm Luminate. That marks Swift’s biggest week ever, and the second-largest sales week for any album in the modern era — since Luminate began electronically tracking data in 1991. The only larger sales week in that span of time was registered by the opening frame of Adele’s 25, which sold 3.378 million copies in its first week in 2015.

Showgirl also stuns with a new modern-era record (1991-present) for the most copies of a vinyl album sold in a single week, having already sold 1.2 million copies on wax. That breaks the single-week record, set by Swift in 2024, when her last album, The Tortured Poets Department, sold 859,000 copies on vinyl in its first week.

Luminate’s sales, streaming and airplay data powers Billboard’s charts. All numbers in this story are for the U.S. only.

Further news of first-week building sales and streaming activity for the album, as provided by Luminate, will be reported in the coming days.

The Life of a Showgirl was announced on Aug. 12, and Swift’s official webstore began taking preorders for the album soon after. The set was issued as a widely available streaming edition and in three widely available versions to purchase across all participating retailers (a standard CD, vinyl and digital download album). There is a plethora of further variants of the album to purchase, with more details on the assorted versions later in this story.

The sales of The Life of a Showgirl will increase in the coming days, with the current tracking week ending on Thursday, Oct. 9. The album’s final first-week sales number is expected to be announced on Sunday, Oct. 12, along with its assumed large debut on the multi-metric Billboard 200 albums chart (dated Oct. 18). If The Life of a Showgirl debuts atop the Billboard 200, it will mark Swift’s 15th No. 1 album, lifting her past Drake and JAY-Z for the most No. 1 albums among soloists, and becoming the sole act with the second-most No. 1s ever. She is currently tied with Drake and JAY-Z with 14 No. 1s each, and only The Beatles, with 19 No. 1s, have more, dating to when the chart began publishing on a regular, weekly basis in 1956.

All 14 of Swift’s full-length studio albums and re-recorded projects from 2008’s Fearless (her second album) through 2024’s The Tortured Poets Department have debuted at No. 1.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. For all chart news, follow @billboard and @billboardcharts on both X (formerly Twitter) and Instagram. 

Sales Story: The 2.7 million-sales number registered for Showgirl is inclusive of both over-the-counter and download purchases of the album made on Oct. 3, in addition to what is assumed to be a large number of pre-orders of the physical album through Internet retailers (such as Swift’s webstore, Amazon, Target, etc.) shipped to customers for arrival on release day, as well as pre-orders of the digital download album that were redeemed on release day (via the iTunes Store and other similar sellers).

After one day on sale, The Life of a Showgirl is the top-selling album of 2025 in the U.S., surpassing the 520,000 sold of The Weeknd’s Hurry Up Tomorrow, through the week ending Sept. 25.

The Life of a Showgirl’s sales are bolstered by its availability across 23 different physical configurations: 12 CDs, eight vinyl LPs, two deluxe CD boxed sets containing branded clothing and a CD, and a cassette. Four of the physical editions were exclusively sold by Target stores in the U.S. (three CDs and one vinyl), while two (a standard CD and vinyl) were available to purchase at all participating retailers.

Of the remaining 17 physical iterations, all were exclusively sold via Swift’s webstore, and most were sold for limited windows of time since the preorder launched in August. Her store carried the two deluxe CD boxed sets (one contains a branded cardigan sweater and a CD, the other contains a branded crewneck and a CD); four signed CDs; four deluxe CDs in premium packaging containing a collectible charm and photo cards; six vinyl LPs; and the cassette.

On the digital download side, there is a standard digital download available to purchase through all download sellers, as well as an iTunes Store-exclusive version that comes with a short bonus video. (Of note, none of the tracks from the album are available to purchase individually.)

To compare, Swift’s last studio album, The Tortured Poets Department, had 19 different physical iterations available in its first week (nine CDs, six vinyl LPs and four cassettes) and two digital download versions (the standard 16-song album, and the surprise deluxe 31-song Anthology edition).

Vinyl Victory: Collectively, the eight vinyl LPs for Showgirl combined to sell 1.2 million copies on the album’s first day of release — immediately breaking the modern-era record for the most vinyl copies of an album sold in a single week. Swift herself previously held the record with 859,000 copies of Poets sold in its first week.

Million-Sellers Club: Even though we’re only one day down into the tracking week, The Life of a Showgirl sashays into the single-week million-sellers club. With 2.7 million already sold, Showgirl has the second-largest sales week of the modern era (1991-present). It stands behind only the opening week of Adele’s 25, which bowed with 3.378 million sold in 2015.

Showgirl is the eighth Swift album to have sold at least 1 million copies in a single week, following the debuts of Poets, 1989 (Taylor’s Version), Midnights, reputation, the original 1989, Red and Speak Now. She is the only act with eight different albums to each sell at least 1 million copies in a single week in the modern era. In total, there have been 27 instances — by 25 different albums — in which an album sold at least 1 million copies in a week in the modern era. One of those albums, Adele’s 25 sold more than 1 million in three separate weeks.