Music

J Balvin & Equinox Team Up to Promote ‘Peace of Mind’ on World Mental Health Day: ‘It’s Powerful to Ask for Help’

On World Mental Health Day (Oct. 10), J Balvin and Equinox are asking people to do something simple but powerful: pause, disconnect, and focus on the mind.

The campaign, exclusively revealed to Billboard, invites Equinox members nationwide on Friday to “leave their phones at check-in,” says the statement, creating intentional moments to pause and reset. Throughout the day, the Colombian superstar will curate music and messages to remind participants that caring for mental health is essential to high-performance living. “No screens, no scrolling, focus on yourself,” J Balvin emphasizes in the video shared with Billboard Español.

A long-time advocate for mental health awareness, Balvin has used his platform to shed light on his personal experiences with anxiety and depression. The hitmaker has spoken openly about his struggles in interviews, on social media, and through his work, including the launch of his emotional wellness app, OYE, in 2022. 

“I know what it’s like to struggle in private while performing in public. That duality lives in me, and in many others,” Balvin tells Billboard Español. “I want to break the stigma — to say, ‘It’s okay not to be okay,’ and it’s powerful to ask for help. This campaign with Equinox is a step toward making mental well being part of how we measure success.”

Equinox also collaborates with Project Healthy Minds to “shine a light on mental health and create mindful moments for our community. Inner strength is the truest measure of a good life,” says Judy Taylor, svp of communications and philanthropy at Equinox. “The ultimate luxury is peace of mind. At Equinox, we’ve always believed that true strength comes from within.”


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