‘Good Morning America’ Teases ‘Huge’ Taylor Swift ‘Life of a Showgirl’ Announcement

Good Morning America is teasing a big reveal involving Taylor Swift.

On Sunday (Oct. 12), the ABC morning show shared a “huge new exclusive announcement” on social media, hinting at news tied to the 35-year-old pop superstar’s 12th studio album, The Life of a Showgirl.

“TOMORROW: We’re keep it 💯 with an exclusive Taylor Swift announcement! Tune in ONLY on GMA!” the show wrote on Instagram.

The post includes a clip from Swift’s “The Fate of Ophelia” video, accompanied by a voiceover that says, “She’s at it again. Taylor Swift shattering records with the biggest album debut in history with over four million units. And now tomorrow morning, GMA has a huge new exclusive announcement on Taylor. So what’s next for her? Find out on Good Morning America.”

It was unclear at press time whether Swift herself will appear during Monday’s episode of GMA.

The Life of a Showgirl is off to a record-breaking start following its release on Oct. 3. After setting the single-week modern-era consumption record for an album, the project has also broken the modern-era record for the most albums sold in a week in the United States, according to initial reports to data tracking firm Luminate.

Showgirls‘ full final first-week consumption figure (equivalent album units, which includes pure sales, streams and track sales) and pure album sales figure are both still being tabulated by Luminate. But the album already has more than 3.4 million in pure album sales (physical and digital purchases), marking the largest sales week for any album since Luminate began electronically tracking music data in 1991, when the modern era of weekly music tabulation began.

The previous record for modern-era record for single-week sales of an album was held by Adele’s 25, which moved 3.378 million copies in its opening week in November 2015.

As for whether a The Life of a Showgirl tour is on the horizon, Swift recently shut down that speculation. “No,” the singer told BBC Radio 1 on Oct. 3. “I’m going to be really honest with you — I am so tired.”

“Like, when I think about doing it again …,” she continued. “Because I would want to do it really well again.”

Her exhaustion is understandable. Swift’s blockbuster Eras Tour ran from March 2023 through December 2024, spanning 149 shows across five continents. It ultimately became the highest-grossing tour of all time, earning over $2 billion and selling more than 10 million tickets, according to Billboard Boxscore.

Good Morning America airs weekdays from 7-9 a.m. ET on ABC. Check out the show’s Swift teaser on Instagram below.