Billboard Latin Music Awards 2025 Is No. 1 Entertainment Show in Prime Time
Telemundo’s live broadcast of the Billboard Latin Music Awards 2025 on Thursday (Oct. 23) ranked as the No. 1 entertainment show in prime time, regardless of language, among adults 18-49, according to Nielsen.
The report, released Oct. 28, further adds that with a total of 1.7 million total viewers, the three-hour ceremony was also the No. 1 awards show on Spanish-language television year-to-date among adults 18-49, and the highest rated Billboard Latin Music Awards among total viewers since 2019.
This year’s star-studded show included performances by Daddy Yankee, Grupo Frontera, Emilia, Carlos Vives, Xavi, Wisin, Arthur Hanlon, Netón Vega and Óscar Maydon, to name a few. Special awards were also handed out to Bad Bunny — who was honored with the Top Latin Artist of the 21st Century Award — Elvis Crespo entered the Billboard Hall of Fame, Laura Pausini was recognized with the Icon Award and Peso Pluma received the first-ever Billboard Vanguard Award.
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Locally, the awards show ranked No. 1 regardless of language in Los Angeles, New York, Miami, Phoenix, Orlando and Philadelphia. Furthermore, the event achieved 159.5 million digital and social video views, up +50% from the 2024 edition and 12.5 million social actions, up +229% year over year across Telemundo.com, the Telemundo App, Peacock, Facebook, Instagram, YouTube and TikTok.
Hosted by Elizabeth Gutiérrez, Goyo and Javier Poza, the big winners of the night were Bad Bunny, Karol G and Fuerza Regida. Bunny took home 11 awards. Karol G followed closely with six awards, Fuerza Regida collected five, while Peso Pluma, Netón Vega and Óscar Maydon were multiple award winners.
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