5 Things We Learned From Podcasters Leo Rojas, DimeloKing & Molusco at Latin Music Week 2025

Podcasters Leo Rojas (Venezuela), DimeloKing (Colombia), and Jorge “Molusco” Pabón (Puerto Rico) shared some secrets for making podcasts a successful and profitable product on Wednesday (October 22) at Billboard Latin Music Week 2025.

During the panel “The Power of Podcasters,” moderated by Dominican journalist and host Tony Dandrades, the three experts discussed the benefits they’ve found in this audio format, which has become a powerful content generator for different sectors, including the music and entertainment industry, as it explores new forms of monetization.

Podcasts “give a voice to those who previously had no voice,” Pabón opined. “Before, breaking into radio was almost impossible; today, anyone who can buy a microphone, a camera, and understand how to create good content can do so.”

Rojas emphasized that podcasts now allow artists to tell a story to their fans and explain why they make their music. “It allows them to be more real, more human,” said the Venezuelan, who hosts the podcast “Escuela de Nada” with Chris Andrade and Nacho Redondo.

Here are five lessons we learned from these famous podcasters:

1. Know Your Audience

“El Molusco” Pabón believes that to make a podcast successful, you must know the audience you will be speaking to, as well as come up with a concept for it. “That video that will change your life will always come along.”

2. Someone else’s success won’t always be yours

DimeloKing points out that some people expect what’s successful on other podcasts to be successful on theirs as well. Some “hope their content will go viral, but you have to put in the work to make that happen.”

3. Take elements from the internet that add to your content

Leo Rojas recommends taking everything you find online that adds to your content. “If you want to be successful, you have to be present on everything that exists on the internet,” he points out.

4. Short Content

DimeloKing says that short content is much more functional. “Of my three Facebook accounts, I have a team for each account.”

5. Recruit superfans

“A superfan is someone who consumes your content on all platforms. They’re someone who consumes everything you do, so you’ve got a percentage of their consumption,” says Rojas about recruiting followers who follow you on all your social media platforms.

Spanning more than 30 years, Latin Music Week is the single-most important and largest gathering of Latin artists and industry executives in the world. The event also coincides with the 2025 Billboard Latin Music Awards, set to air Thursday, Oct. 23, on Telemundo and Peacock, where Bad Bunny will be honored as Top Latin Artist of the 21st Century.