Bad Bunny Is Causing a Surge in Tinder Use During His Puerto Rico Residency

It’s been nearly a month since Bad Bunny first lit up the iconic Coliseo de Puerto Rico José Miguel Agrelot (a.k.a. El Choli) with his historic residency, No Me Quiero Ir de Aquí. But the energy wasn’t meant to stay confined to the island. With the residency now expanding its reach to fans beyond Puerto Rico, the buzz is extending worldwide — and there’s one platform where it’s especially evident: Tinder.

Since the residency’s announcement back in January, fans around the globe have been creatively inserting their love for Benito into their Tinder profiles. The data tells the story: mentions of “Bad Bunny” in bios have increased by nearly 13%, with men leading the charge at nearly 200% more mentions than women, according to Tinder stats shared with Billboard via email. Whether or not people snagged tickets to the concerts at El Choli, fans are finding their own ways to catch “La Corriente.”

Activity on Tinder has skyrocketed in Puerto Rico itself, with a 35% increase in swiping on the island since July. Even more astonishing? A 52% increase in Tinder Passport Mode — which lets users change their location to match with people in other cities or countries — shows that Benito is turning San Juan into the hottest virtual travel destination of the year, data that the platform shared.

So, who are the top virtual “travelers” landing in Puerto Rico to join the Bad Bunny buzz? Excluding the U.S., the data reveals that users from the Dominican Republic, Colombia, and Spain are leading the digital migration. It’s almost as if everyone wants to capture the perfect profile picture — call it a case of Debí Tirar Más Fotos.

The love for Bad Bunny extends to music, too. On Tinder, where Spotify anthems allow users to express their personality through songs, Benito reigns supreme as the No. 1 artist for users in Mexico, Spain, and Colombia (excluding the U.S.). Tracks from his new album are everywhere — especially “DtMF,” “BAILE INoLVIDABLE,” and “NUEVAYoL,” Tinder reps inform.

As Benito himself might say: “No me quiero ir de aquí” (“I don’t want to leave here”), but folks clearly don’t want to go alone either.