PMC Shuffles Leadership With Craig Perreault Promoted to President as George Grobar Shifts to Advisor

Penske Media Corporation (PMC) has announced a leadership transition, with longtime president George Grobar stepping into an advisory role to CEO Jay Penske, while PMC veteran Craig Perreault has been promoted to president of media and corporate development.

Grobar will continue to serve on PMC’s board of directors and support the company part-time. He joined PMC in 2009 as chief financial officer, later becoming chief operating officer in 2018 and then president in 2021, playing a key role in brand acquisitions, international expansion and operational strategy. Prior to joining PMC, Grobar was senior vp of Disney Mobile, and before that put in eight years at Unisys.

“George is one of the greatest executives I’ve ever had the chance to work alongside, he’s a trusted friend, impactful leader, and one of the shrewdest business minds I know,” said Penske, chairman and CEO of PMC. “I feel so fortunate for 16 years of partnership and remain excited about our continued collaboration for many more years to come. George’s contributions to this organization are indelible and have no doubt been instrumental in making PMC the company it is today.”

Perreault, who joined PMC 21 years ago, most recently served as chief strategy officer, leading business development, partnerships and revenue initiatives across PMC’s 26 media brands (including Billboard). He has held several senior roles, including chief digital officer and general manager of Mail.com, and will now oversee all revenue and strategic growth efforts, continuing to report to Penske.

“Craig has been with me almost since day one, playing an integral role in building and driving this business forward,” said Penske. “Over the years, he’s worn many hats across the organization and developed a truly unique understanding of the complexities of our business. His deep expertise, natural ability to adapt, and unwavering nimbleness have always set him apart. I’m excited to see the impact he will make in his new role.”

Grobar expressed gratitude for his time at PMC, calling the past 16 years “exhilarating” while “witnessing the creation and build of the most extraordinary media and events companies in the world.” Perreault acknowledged Grobar’s impact on PMC as “immeasurable” and looked forward to their ongoing collaboration.