Bobby Flay Wants This Major Pop Star to Play Him on Broadway & Asked Jimmy Fallon To Call in a Favor: ‘He Can Sing. He Can Dance’

How does Bobby on Broadway strike you? Celebrity chef Bobby Flay dropped by The Tonight Show on Thursday night (July 17) and revealed to host Jimmy Fallon that he’s in the early stages of a Broadway musical about his life. “Beat Bobby Flay, you know the show, we’re making Beat Bobby Flay the musical actually for Broadway,” he told Fallon, who initially seemed to think that a song-and-dance play about the food writer and restaurateur was a put-on.

“Don’t laugh, it’s gonna happen… The whole thing’s happening,” he promised Fallon, explaining, “It’s going to tell a little bit of my life story and it’s gonna be a party. This is not gonna be a bunch of show tunes. This is gonna be amazing… It’s gonna be a real New York situation where it’s going to be a party every night in the theater.”

While Flay promised that what he has in mind is not a traditional jukebox musical-style production, and that he already has an unnamed “amazing composer” and writer on board, what he needs is an A-list star. That’s where Fallon came in. “I need a lead to play the Bobby Flay character,” he explained, quickly clarifying that he was not asking the Tonight Show host.

“Hmmm… unbelievable… do I know Jon Hamm?,” Fallon said in mock frustration while crumpling up his notes.

“No. We need JT. We need Justin Timberlake,” Flay said of the pop singer and Fallon BFF who has four Emmys and 10 Grammys on his shelf so far. “He hasn’t won a Tony yet. Come on! He can sing. He can dance. He can do it all.”

After an brief awkward silence Flay initially thought meant Fallon was not on board, Jimmy assured him the ask was as good as “done.”

“Oh? Really? Just for a month,” Flay promised, as Fallon said, “yes, on Broadway, he’s doing it.” While the details are thin at this point, Flay promised that there “will be food” incorporated into the show, though he could not describe how.

Checking in one more time to make sure Fallon was on board, Flay reminded him, “I need your friend to help me out… I know that’s an easy get.”

“You don’t mean the Justin Timberlake?” Fallon joked. “I could probably get a guy named Justin Timberlake to come.”

While JT has performed on stages around the world and starred in a number of films, to date he has not starred in a Broadway show.

Watch Flay manifest his JT connection on The Tonight Show below (Timberlake talk begins around 4:57 mark).