Oscar Maydon’s ‘Rico o Muerto’ Scores Two Top 10 Debuts on Latin Charts: ‘We Deserved It’

Oscar Maydon secures his highest-charting project on Billboard’s Top Latin Albums chart as Rico o Muerto, his third studio album, debuts at No. 6 on the chart dated June 21. The 12-track set also launches at No. 3 on the Top Regional Mexican Albums chart.

“Honestly, I do think we deserved it,” 25-year-old Maydon tells Billboard. “We put a lot of hard work into this album, and it came together with some really powerful songs that we genuinely believed in. From the beginning, our goal was to reach the top of the charts—not just for the recognition, but because we felt the album truly deserved that level of support from listeners.”

Rico o Muerto, released June 6 on Rancho Humilde/Sony Music Latin, starts at No. 6 on Top Latin Albums with 13,000 equivalent album units earned in the United States, in the tracking week ending June 12, according to Luminate. Streaming activity contributes the majority of the project’s first-week figure, which translates to 18 million official on-demand streams of the album’s tracks, with a negligible amount of track-equivalent activity. One unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams for a song on the album.

The new album follows Maydon’s first top 10 debut on Top Latin Albums: Distorsión, which opened at No. 9 in January 2024. Rico o Muerto concurrently opens at No. 3 on the Top Regional Mexican Albums chart, his second top 10 project as well.

“It was a project we poured our hearts into, and seeing it resonate with people made it feel like that top spot was well earned,” says the Mexicali singer of his new album.

Rico o Muerto, which marks Maydon’s debut on the all-genre Billboard 200 at No. 89, showcases a lineup of prominent regional Mexican stars. Peso Pluma, Fuerza Regida, Junior H, Tito Double P, Netón Vega, and Luis R Conriquez all contribute to the project, while Anuel AA and emerging talent Victor Mendivil bring the only rhythmic dose outside the genre.

“I think ‘Zaza’ (with Mendivil) was one of the songs I put the most heart into and definitely the one I worked on the most,” Maydon remembers. “It’s been almost three years of continuous work. In fact, not long ago, we stayed up working on it until 10:00 in the morning to finish it.”

The song hasn’t charted yet, but the album was preceded by two other singles: “Tu Boda,” with Fuerza Regida, gave Maydon his only chart-topping hit on the Hot Latin Songs chart, where it dominated for 11 weeks between 2024-25. Plus, “Amigos? No,” with Vega,” peaked at No. 33 on the chart dated June 7. New cut, “Asquerosamente Rico,” with Peso Pluma, joins those two songs, debuting at No. 25 on the current chart.