Lil Uzi Vert Models for Vans’ Premium Old Skool Campaign: Here’s How to Shop the Sneakers
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Lil Uzi Vert has added model to their resume, starring in Vans’ latest Premium Old Skool campaign.
The “Just Wanna Rock” rapper showcased the brand’s iconic sneaker silhouette in true Uzi fashions, worn with on-trend baggy streetwear, maximalist jewelry and punk-esque spikey hair. The two styles spotlit for the campaign included the Premium Old Skool in Black/White and Old Skool in True White.
The musician seems like the obvious choice for the face of the campaign. They’re a bastion of experimental style, music and culture, facets that perfectly align with the Vans brand DNA. Dropped back in 1977, the Vans Old Skool quickly became a favorite following its release, standing as a symbol of skate culture and street style all around the world.
Uzi is no stranger to skate culture. Growing up in Philidelphia, a city boasting a rich skateboarding culture spanning decades, the lifestyle was bound to rub off on them. The rapper has been known to share their skateboarding escapades, posting videos of practiced and perfected kickflips on occasion. This, mixed with their love of the punk rock genre, makes Uzi a pretty perfect candidate for Vans’ Premium Old Skool campaign. Wanna get like Uzi? Here’s how to shop the beloved styles seen on the star in the campaign.
Premium Old Skool Shoe in Black/White
Black-and-white low-top Vans with platform-esque soles.
Vans’ Old Skool just got a premium upgrade. Retailing for $90 this updated classic features all the details fans loved about the OG, but with elevated comfort. It’s all about the Sola Foam All-Day-Comfort insoles. This anti-fatigue detail is made of 30% bio-based materials that cushion the feet. There are also the classic black-and-white canvas uppers with that instantly recognizable side striping that tethers the style to the original.
The leather collar lining is enforced with padding and raised slightly, adding extra comfort. White cotton laces give way to platform-esque rubber soles, offering the wearer a subtle lift. It’s a style that aptly pays homage to the Old Skool legacy made for all-day wear. Worn with streetwear or your favorite athleisure pieces, these timeless sneakers will fit right into your wardrobe.
It’s all about the classics. Vans’ Old Skool sneaker is a tried-and-true model loved by skaters and sneaker enthusiasts alike. The True White colorway is a monochrome model with sturdy canvas uppers and cotton laces. Signature rubber waffle soles give way to padded collars that give the wearer added support.
The low-top sneaker also includes reinforced toe caps to withstand wear and tear on the skateboard. Whether you’re a skateboarding pro or a sneaker fanatic, these would make a great addition to your footwear rotation. They’re versatile, thanks to the monochrome colorway, and super comfortable.
“What we continue to try to drive toward as a company is maintaining this sense of heritage, this sense of the familiar and keeping that kind of core spirit alive, and then modernizing it through elevated materials, construction,” said Diandre Fuentes, head designer of footwear at Vans, via statement. “Once you put it on, you’ll immediately notice enhanced comfort.”
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