Bruno Mars Can’t Wait for Fans to Play With His ‘Tall, Chiseled’ Avatar as Fortnite Festival Season 9 Icon

Fans who’ve been dying to see Bruno Mars become a Fortnite Festival Icon can now die with a smile, as the game has announced that the hitmaker is its Season 9 headliner.

Following in the footsteps of past Festival Icons such as The Weeknd, Sabrina Carpenter and Billie Eilish, Mars transforms into a playable avatar performing some of his biggest hits — including Billboard Hot 100-topping Lady Gaga collaboration “Die With a Smile” and ROSÉ duet “APT.” — on an all-new main stage, as previewed in a trailer that dropped Wednesday (June 18).

The partnership comes about three years after Mars first entered the Fortnite universe alongside Anderson .Paak as part of a Silk Sonic collaboration with the game — something Mars enjoyed so much, he tells Billboard in an exclusive interview ahead of the Festival Season 9 launch that there was no hesitation when it came to teaming up a second time. “When they hit me up again, I said, ‘Done!’” he recalls.

“Last time we did this, there was no Fortnite Festival, so this time we get to lean even more into the music,” Mars adds. “I’m excited that we put a bunch of songs in the game that people can play to.”

Fortnite first introduced its Festival counterpart in late 2023, taking inspiration from similar music-focused games such as Rock Band and Guitar Hero. It has since welcomed numerous A-list artists to serve as the face of the game over the course of nine seasons, including Gaga, Karol G, Metallica and Snoop Dogg.

Each season sees its Icon made into a digital persona that fans can also use in gameplay, complete with special outfits, accessories, instruments and emotes. In Mars’ case, fans will have access to his retro cowboy getup worn in the “Die With a Smile” music video, “APT.” kit drums and more goodies.

“It’s very fun seeing myself as an avatar,” Mars tells Billboard of the treatment. “They really nailed my body proportions — tall, chiseled,” he continues. “It’s uncanny.”

Mars’ solo partnership with the game is particularly special, however, as it coincides with the official release of his song “Bonde do Brunão” on streaming services. The track started as an idea he shared with followers on social media that ended up going viral, leaving countless fans looking for a place to listen to it in full. Now, they have multiple; in addition to appearing on DSPs, “Bonde do Brunão” is also available in-game as part of Fortnite Festival S9.

“That song was a fun idea we put up on Instagram while I was in Brazil, but then it had a life of its own,” Mars explains to Billboard. “We had this idea of making it a part of the game, and Fortnite was into it. They went all out with it and got the song, the dance and the outfit.”

Fortnite Festival Season 9 featuring Bruno Mars is available to play now.

Watch the Fortnite Festival Season 9 trailer below.