Mustard Serves Up His Spin on ‘New York Groove’ to Launch 2025 U.S. Open Campaign

Mustard loves him some tennis. The Los Angeles-bred producer has teamed up with the 2025 U.S. Open to launch the Major’s Spectacular Awaits campaign on Tuesday (May 27).

While ushering in a new sound on the West Coast’s rap scene, Mustard shows some love to the Big Apple by putting his own spin on a “New York Groove” remix for the U.S. Open ad.

“This is where barrier breakers meet dream chasers,” Mustard says in the clip starring plenty of tennis legends. “And the OGs meet the next-to-bes. Where the stars under these lights meet a whole new electricity.”

Mustard caught the tennis bug a few years ago and has been an avid player and fan since picking up the racket three years ago.

“Mustard is a perfect match for the U.S. Open,” said Nicole Kankam, who serves as the USTA’s managing director, in a statement. “His undeniable presence at the forefront of pop culture combined with his love for the sport of tennis makes him the quintessential voice of the 2025 US Open that’s set to be bigger and better than ever.”

American Express pre-sale tickets went on sale on Tuesday morning for the 2025 U.S. Open, which will once again be hosted in Queens and is set to close out the summer in New York City, running from Aug. 18 through Sept. 7. The general public will have its shot on Ticketmaster starting on Friday (May 30).

Powerhouses Jannik Sinner and Aryna Sabalenka will look to defend their titles this summer at the U.S. Open, and fans can expect plenty of celebrities in attendance, and maybe even Mustard himself will catch some action under the bright lights of Arthur Ashe Stadium.

Watch the Spectacular Awaits ad featuring Mustard’s take on “New York Groove” below.