Mexican Music Label Fonovisa-Disa Rebrands as Fono: ‘This Isn’t the End of An Era, This Is Evolution’

Mexican music powerhouse Fonovisa-Disa is rebranding as Fono, it was announced on Wednesday (May 14).

The new name for the regional Mexican label, which is part of Universal Music Group, comes more than 40 years after its launch. It went on to become a pioneering company at a time when música mexicana didn’t have the global spotlight it has today.

“This isn’t the end of an era, at least we don’t feel like it is,” Antonio Silva, Fono’s U.S.-Mexico MD and a towering figure at the company, tells Billboard. “This is an evolution of Fonovisa, of our team, our artists, and it is an evolution designed to expand our genre and culture. This rebranding does not make Fonovisa’s legacy disappear, we intend to make [the genre] more relevant and take it beyond where our artists have already taken it.”

Fono is home to genre giants Alejandro Fernández, Los Tigres del Norte and Banda El Recodo, to name a few of the veterans on its roster, as well as emerging acts such as Camila Fernández, Danny Felix and Majo Aguilar — a reflection of the genre’s multigenerational audience. The label’s rebranding comes at a time when regional Mexican music has grown significantly in popularity and exposure over the past few years. Still, there’s much more opportunity for growth, says Alfredo Delgadillo, president/CEO of Universal Music México.

“Mexican music is in a good place right now, but we want to see it go further,” says Delgadillo, who notes the rebranding has been in the works for over a year. “It’s important to note that while corridos are getting all the attention at this moment, the rest of the subgenres like banda, norteño, mariachi, cumbia, continue to have enormous relevance, and we don’t want that to get lost. We see a very strong opportunity. The focus on the corrido, which is very important and, coming from what Fonovisa is and what it has built, we don’t want it to end or stay there. For us, the cultural richness of the entire genre goes beyond a special moment for just one of the subgenres.”

Fono will continue building on the legacy that Fonovisa-Disa built. Previously an indie label, Fonovisa was acquired by Universal in 2008 and became an institution in the regional Mexican music space. “We saw this as [an opportunity] to grow, to take Mexican music and all its genres to other regions and territories,” says Ana Martínez, who was appointed Fono’s U.S. GM last year. “Our vision is focused on the opportunity to take our culture to other audiences, above all in a sustainable way, helping develop something that lasts more than the isolated impact that sometimes happens.”

Adds Silva, “After so many years of working in the music industry and practically all dedicated to regional Mexican, I’ve experienced the phenomenon of Bronco, Rigo Tovar and so many more that have been a part of our history. Now, to reach this moment where the company has this vision of expanding our culture and all that we are, I’m thankful to Fono and Universal for giving us a new road to navigate the world.”