Cosa Nuestra Comes Home: Rauw Alejandro Lights Up Barclays Center in Celebration of Nuyorican Culture

Elegance. Showmanship. Unmatched flair. Rauw Alejandro made his triumphant return to New York City on Monday night (May 19), kicking off a three-night takeover at Brooklyn’s Barclays Center as part of his Cosa Nuestra tour.

For the Puerto Rican singer, these performances carry deep significance, blending his personal story with the cultural legacy of the city’s Nuyorican community.

“Rauw Alejandro performing Cosa Nuestra live, where it all began, here in the city of New York,” said the man of the night while commanding the stage with superstar swagger. “New York is very special to me, it’s my second home. It’s where my father was born. My grandfather — they came here to work hard, to earn money for their family. Cosa Nuestra was created right here in New York. Tonight is special. This concert is a little bit different from the others.” And he was absolutely right about that.

The energy in the arena was electric, with fans dressed to the nines per Rauw’s “dress code” for the night — a glam celebration that felt more Broadway than your typical Latin music show. And Rauw’s performance delivered high-octane drama in four acts, crafted like a theatrical masterpiece, at times invoking West Side Story, in others Michael Jackson’s “Smooth Criminal” video, to his own arsenal of hits from his new album — “Revolú,” “Déjame Entrar,” “Mil Mujeres” — and even some Rauw classics such as “Tattoo,” “Todo De Ti,” “Desesperados” and more.

The show was filled with imagery that depicted New York’s iconic landmarks and its Latin roots, with the Brooklyn Bridge and the city skyline as a backdrop. With his impeccably tight choreography, tailored and glitzy wardrobe and the vintage muscle car in one notable scene, his homage to the Boricua diaspora was heartfelt and unapologetically vivid — a tribute to resilience, culture and identity.

“New York is a special place, especially for this show, for Puerto Rican culture — for me being Puerto Rican from New York,” said an attendee who looked dapper in vintage-looking slacks and a flat cap. “There’s a lot of history here, a lot of culture, and it’s good to see all the people come together for a special event like this that celebrates us.”

The city is also the cradle of Puerto Rican salsa, the birthplace of the late ‘60s and ‘70s Latin music revolution defined by legends such as the Fania All Stars. That golden era of big-band artistry sparked the vision for Rauw’s Cosa Nuestra album and the theatrical brilliance of the night’s performance — a seamless fusion of tradition and modernity that felt like a love letter to New York’s Puerto Rican roots.

Rauw’s Cosa Nuestra topped Billboard‘s Best Latin Albums of 2024 (Staff Picks), and reached No. 1 on the Top Latin Albums chart, where it remained at the top for six weeks.

His next stops include Atlanta, Orlando and several dates in Miami before wrapping up his U.S. tour with a four-night series of shows at the iconic Coliseo de Puerto Rico. This summer, he’ll take his Cosa Nuestra tour to Europe.