Publishing Briefs: Reservoir Media Expands to India, Plus Ultra Rebrands as Payday Publishing

Time to squeeze in another Publishing Briefs, our semimonthly bulletin of recent signings, deals and doings in the wide world of music publishing. Since the last time we rapped, EMPIRE Publishing hired !llmind as a senior vp of A&R and elevated Al “Butter” McLean to the role of executive vp of global creative, plus Billboard‘s Kristin Robinson made sense of the Copyright Office’s inquiry into the U.S. PRO system with this explainer.

Caught up? Here’s what else is going on:

Reservoir Media launched PopIndia, a full-service music company in Mumbai, to sign and develop regional talent and acquire publishing and recorded music catalogs. Led by Reservoir evp of international and emerging markets Spek and PopIndia’s head of operations Ray Ahmed, the new company builds on Reservoir’s successful PopArabia model, and marks its seventh global office. PopIndia’s first major signing is Sri Lankan singer Yohani, known for her viral hit “Manike Mage Hithe.” The publishing deal includes rights to her existing catalog and future works. Yohani has become a notable voice in Bollywood soundtracks and recently released her debut album Kella. PopIndia will also manage Reservoir’s relationships with Indian rapper DIVINE and Gully Gang Entertainment, provide sub-publishing services, and offer rights management solutions in the Indian and South Asian markets. Reservoir CEO Golnar Khosrowshahi pinpointed the importance of PopIndia in the NYC-based company’s emerging markets strategy, given the market’s rapid growth. “Capitalizing on the experience and synergies across Reservoir and PopArabia, PopIndia is adapting the same model Spek has successfully implemented throughout emerging markets, with Ray building relationships on the ground in Mumbai and showcasing Reservoir’s ongoing commitment to supporting local talent worldwide,” she said.

Ultra Music Publishing is now Payday Music Publishing, following a legal dispute with Sony Music over the Ultra brand. Name change aside, Payday Publishing will continue to represent over 70,000 copyrights, including songs by major artists like Post Malone, Ed Sheeran and Drake. The company’s songwriters received multiple Grammy nominations earlier this year. The name Payday Publishing is inspired by founder Patrick Moxey’s hip-hop label, Payday Records, known for releasing music by Jay-Z and others. Moxey emphasized that only the name is changing, and the company will continue its growth and leadership in independent global music publishing. “We will continue to represent our amazing songwriters and producers and we will continue serving as the custodians and protectors of the more than 70,000 copyrights we are privileged to represent,” he said, touting “tremendous growth in recent years.” The company also announced new international writing camps for 2025, including its in-progress Coachella writing camp and an annual sync writing camp in Palm Springs.

Thrive Music, an independent dance and electronic label founded by Ricardo Vinas in 1998, partnered with Kobalt for a global publishing administration deal. Kobalt will manage Thrive’s catalog and future releases, enhancing opportunities for its artists and songwriters. Thrive has supported works from artists like Paul Oakenfold, Steve Aoki and Moby, with recent hits including ACRAZE’s “Do It To It” and Tiësto’s “Rule The World.” The label has also secured major syncs with companies like Riot Games and Hulu. “As we continue to build Thrive into a full service company, we need partners who will work alongside us to create opportunities for the artists and songwriters we work with,” said Vinas.

Sony Music Publishing Scandinavia signed acclaimed Norwegian songwriter and multi-instrumentalist Matias Téllez to a global publishing deal. Based in Bergen, Téllez has collaborated with artists like Gracie Abrams and Maisie Peters, contributing to chart-topping releases including Peters’ The Good Witch. He recently earned Songwriter of the Year at the 2025 Norwegian Music Publisher Awards and received multiple Spellemannprisen nominations. “Over the last couple of years Matias has arguably been one of the most influential in shaping the sound of modern Scandinavian diy and alternative pop music and has found global audiences for the artists he’s stood behind and worked with,” said Lasse Ewald, vp of A&R. He is managed by Sam Cantlon, Tommas Arnby, and Mike Malak of Special Projects.

Round Hill Music inked a global administration deal with LA LOM, a genre-blending Los Angeles trio featuring Zac Sokolow, Jake Faulkner and Nicholas Baker. The agreement includes creative and sync support, as well as royalty collection and catalog administration. LA LOM’s debut album, The Los Angeles League of Musicians, debuted at No. 5 on Billboard’s Tropical Albums chart. The band is set to tour in 2025, supporting Leon Bridges and Thee Sacred Souls. Round Hill’s Amy Birnbaum praised the group’s vibrant, nostalgic sound and deep connection to Los Angeles’ musical diversity and Latin heritage. “Upon seeing their live shows, we were transported to what felt like 1950’s Cuba, and we connected so deeply with the audience who joyously shared in the vibrant musical journey of LA LOM,” she said.

Polyphia, the genre-blending band known for fusing hip-hop, trap and (checks notes) prog metal, has signed a global publishing deal with Position Music. Formed in 2010 in Plano, Texas, the group’s 2022 album Remember That You Will Die includes collaborations with $not, Chino Moreno, and Steve Vai, plus production from Rodney Jerkins and Y2K. This year, Polyphia will tour with System of a Down across the U.S. and Canada. Position Music VP of A&R Delmar Powell praised guitarist Tim Henson’s boundary-pushing style and the band’s cultural influence, calling them a “perfect fit for what we’re building” at Position Music, which has a roster that includes Tinashe, Cannons, Audien, Judah & the Lion, Erik Ron, and others.

Last Publishing Briefs: Indies Sound the Alarm on GenAI