Music

Sabrina Carpenter Registered and Engaged the Most Voters in 2024 Election Through HeadCount

Sabrina Carpenter said “Please Please Please” and voters definitely listened. According to HeadCount.org, the singer got more voters engaged in Tuesday’s (Nov. 5) election than any other artist the organization works with. HeadCount said that Carpenter, 25, helped inspire 35,814 voter registrations and got another 263,087 voters to take other actions outside of registering (including checking their registration status and polling location).

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“Through our partnerships with over 100 top music artists — like Sabrina Carpenter, Green Day, Ariana Grande, and so many others — HeadCount had a record-breaking year, registering over 450,000 new voters and engaging over 3 million more people to make sure they vote,” said  the non-profit’s executive director, Lucille Wenegieme, in a statement. “Our model works because musicians and celebrities have a cultural cache and an intimate connection with their fans, especially among young people, whose identity as a fan of a particular artist can be even stronger than other aspects of their identity, including affiliation with a political party or candidate. We are so grateful to our artist partners and their teams for inspiring their fans to take control of their future.”

HeadCount said that it had a presence at more than 3,700 events this year as part of its “Good to Vote” campaign, where they registered nearly half a million new voters, with almost half of them between the ages of 18-24. Carpenter’s impressive numbers on her Short n’ Sweet tour including activating voters through giveaways, in-person activations and video boards and mailers. The partnership also included a sweepstakes offering fans the chance to see the tour by checking their registration status, with winners slated to be flown out to the singer’s Nov. 9 San Francisco show.

In addition, on their globe-hopping stadium Saviors tour, pop-punk legends Green Day broke HeadCount’s all-time record for the most voters engaged on a single tour, registering more than 7,900 new voters and engaging over 61,000 voters through in-person activations on the outing; those figures nearly double the previous record set by Ariana Grande on her 2019 Sweetener world tour.

HeadCount — which works with hundreds of other touring artists including 5 Seconds of Summer, Brandi Carlile, Alicia Keys, Chappell Roan, Ariana Grande, Fall Out Boy, Billie Eilish, DRake, HAIM, Gracie Abrams, Harry Styles and others — has registered more than 1.5 million voters since 2004. This year, the group said it engaged over three million music fans to take action, another all-time record for the organization, with more than 80% of all voters it registered representing Gen Z or millennials.

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