ADE 2024 Adds Empire, Spotify & SoundCloud Execs to Conference

Four months out from its October conference in Amsterdam, ADE is adding a new batch of names to the program.

Today (June 27), ADE announced the addition of Empire president Tina Davis, who will give a keynote question and answer session about her role in expanding the influence of Empire, with a focus on the independent label’s expansion into Afrobeats and Latin.


Amid the explosion of music from the region, Spotify’s head of music for Sub-Saharan Africa Phiona Okumu will talk about elevating African artists and Spotify’s initiatives to support emerging and female artists. Grimes’ manager Daouda Leonard will give a talk looking at the intersection of music, AI and technology, along with artist management and ways to give artists control over their careers and businesses.

Believe’s global head of music Romain Vivien and TuneCore CEO Andreea Gleeson will give a joint keynote address as part of ADE’s Insider Knowledge series that will focus on how artists can navigate the evolving music landscape. Additionally, as part of a new partnership between SoundCloud and ADE, leaders from the platform will present a session on how independent artists can make the most of it.

Along with these execs, electronic artists including Palestinian techno producer Sama’ Abdulhadi, Ukrainian artist Miss Monique and Dutch producer Chris Stussy all join the program. Previously announced speakers include Timbaland, Martin Garrix, Laurent Garnier, music executive Grace Ladoja and representatives from fabric London, Armada Music, WME and UTA, with more names to be announced in the coming months.

ADE 2024 is taking place Oct. 16-20 at locations throughout Amsterdam. The conference will again be divided into Lab and Pro programming, with Lab content tailored for people trying to get into or just starting out in the industry and Pro programming designed for established managers, label execs, artists, streamers, marketers, promoters and more.

The conference also offers consumer-facing events, with last year’s musical offerings happening in more than 200 venues around the city.

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