Selena Gomez’s Rare Beauty Soft Pinch Powder Blush Is Now Available at Sephora: Shop the Collection

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Rare Beauty’s Soft Pinch Luminous Powder Blush is now available at Sephora, Selena Gomez announced on Instagram on Thursday (March 28).

“Pinch meeeeeeel I’m so excited my new @rarebeauty Soft Pinch Luminous Powder Blush is officially available @sephora and @spacenk … and I’m even more excited I no longer have to keep it a secret,” the singer captioned an Instagram video with behind-the-scenes footage from her Rare Beauty photoshoot.

The $26 powder blush is a hybrid of Rare Beauty’s best-selling Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter packaged in an easy-to-use compact.

Selena Gomez’s Rare Beauty Drops Soft Pinch Luminous Powder Blush

The blush features a weightless and smooth formula for easy application and a luminous color palette. I had a chance to test out a few of the shades this week and am already loving how easy it glides on (although I’m partial to the liquid blush) the powder blush has an ultra-smooth application and just enough sparkle. And of course, it doesn’t have to stay on your cheeks — I’ve personally used it as a blush and a highlighter.

Soft Pinch Luminous Powder Blush comes in six vibrant shades, four of which match the best-selling shades of the Soft Pinch Liquid Blush in Hope (nude mauve), Happy (cool pink), Joy (muted peach), Love (terracotta), Truth (mauve maroon) and Cheer (light warm pink). The blush is available at Sephora and

Watch footage from Gomez’s Rare Beauty blush photo shoot below.

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