Billboard & Smirnoff Take SXSW: Cardo Got Wings Performs, Pickleball & More | Billboard News

Billboard teamed up with Smirnoff Smash Vodka Soda to bring some fun to Austin, Texas, at SXSW.

Tetris Kelly:
From pickleball to custom cocktails, the merging of the unexpected took place when Smirnoff Smash Vodka Soda took over Billboard’s South by Southwest festivities. Fans of music, tech and more came together in Austin, Texas, for the annual music festival, and our visit down south saw an unexpected pickleball court appear on the ever-popular Rainey Street.

To highlight the vibrant new Smirnoff Smash Vodka Soda line, 21+ festivalgoers had the opportunity to work up a sweat at a custom pickleball experience. Decked out in colors to match the new line, the court was a show-stopping affair with players going head to head in a showdown to remember. After flexing their skills, attendees grabbed free swag, local bites from food trucks and tried the new line, among a variety of flavors including watermelon lime, pineapple orange, strawberry dragon fruit and red berry peach, just 100 calories each.

While a referee led the game, super producer Cardo Got Wings was on site to offer the tunes and show some love to the event.

Cardo Got Wings:
With your drinks in the air, one time for Smirnoff again! Make some noise for them making this beautiful event take place, please!

Tetris Kelly:
He was joined by the DJ collective The Chopstars, who brought the vibes for the rest of the evening. Some of the attendees even won tickets to Billboard Presents The Stage concert series at the Moody Amphitheater. Smirnoff Smash Vodka soda brought the flavor to the venue with a specialty bar and samples while star-studded acts hit the stage. Fans were also treated to custom cocktails, including Smirnoff Mule and Smirnoff Texas Lemonade.

For more from our Austin, Texas, takeover head over to Billboard.com

Watch the full video above!