Aerosmith Grips Merchandising Deal With Epic Rights
Aerosmith has inked a deal for Epic Rights to become the band’s global brand management agency. The announcement follows the news that Aerosmith signed a career-spanning, multi-faceted deal with Universal Music Group in advance of their 50th anniversary.
Through the agreement, Epic Rights has created a multi-category worldwide retail program for Aerosmith who will hit several milestones this year including the 40th anniversary of their album Rock in a Hard Place.
“We are thrilled to have Aerosmith, one of the all-time greatest rock icons, on the Epic Rights roster,” said Epic Rights senior vp of global licensing Lisa Streff in a release. ”In anticipation of the upcoming 50th anniversary activities, we’re excited to be developing a global licensing program that will celebrate and illustrate the band’s career at retail.”
The retail strategy has seen Epic Rights — which was acquired by the UMG’s merchandising arm Bravodo in 2019 — sign agreements with new licensing partners across multiple territories and categories. Global deals have been signed with Funko for vinyl figures (global for e-commerce, and U.S. and Canada for brick and mortar), Knucklebonz for statues and 3D vinyl collectibles, Replay for a T-shirt and sweatshirt capsule collection, Madeworn for high-end apparel and Collectionzz for hand-screened fine art prints.
New North American apparel partners include Just Some Thoughts, Philcos, Recycled Karma, Ripple Junction, and Angry Minnow for a collection of men’s, juniors and kid’s t-shirts, fashion tops, cut and sew fleece, sweaters, jackets, joggers, sweatpants, sweatshirts and more.
Next year, the band will celebrate the 50th anniversary of their self-titled album, the 45th anniversary of Draw the Line and the 30th anniversary of Get a Grip.
