Gloria Estefan & Emilio Estefan on Bad Bunny’s Super Bowl Controversy: ‘We Must Have Opportunities in Different Languages’

Gloria Estefan and Emilio Estefan headlined an “Icon Q&A” panel on Wednesday (Oct. 22) at Billboard Latin Music Week 2025 in Miami, where they reminisced about their beginnings in the industry, reflected on some of their major achievements and shared their views on topics such as the conservative backlash to Bad Bunny’s selection for the upcoming Super Bowl Halftime Show and the strict immigration policies of the Trump administration.

Presented by BMI, the panel was moderated by Jesús González, vice president, creative, Latin, at the music rights organization, who introduced the power couple as the artists who achieved “truly the first Latin crossover” and “the pillars that this industry has been built upon” after revolutionizing pop music in the ’80s with their Miami Sound Machine.

“I have worked on three Super Bowl Halftime Shows, three Olympic games and produced for six U.S. presidents with 48 events at the White House,” said the No. 1 Latin music producer, noting that he is neither a Democrat nor a Republican. “But … we need to have opportunities. For example, Bad Bunny, who has incredible success and was already part of the Super Bowl with Shakira and Jennifer [Lopez in 2020], has been the subject of major news coverage. I’m very happy with what he has done for Puerto Rico, for his country [with his recent residency at the Coliseo]. And we must have opportunities in different languages. It’s a normal thing.”

“The most important thing for me is that people see the value of Latinos who came here to contribute, to work, and the gratitude we have for being in the best country in the world,” he added, as a Cuban immigrant who truly achieved the American Dream. “I don’t want a child to think they don’t have opportunities in this great country.”

Meanwhile, Gloria expressed her concern over the current government’s aggressive deportation campaign and the loss of respect for other people’s opinions. “We’re human beings, and we’re kind of split down the middle on probably everything that exists. But one thing that’s always inspired me about this country that I deeply love and respect is the fact that there’s always been respectful discourse, and after every debate, people shook hands. And it scares me to see that changing,” the legendary singer-songwriter said.

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“And the freedoms we share must be defended, mi gente. There is no reason to be cruel to people. Yes, we absolutely need our border to have a legal process. But there’s no need to take someone that has put years of work into this country, that has sacrificed … They are not criminals!” she continued, receiving a roaring applause from the audience at The Fillmore Miami Beach. “It scares me to see what we’re seeing. It scares me. And I will always speak up because freedom must be defended.”

This year, Gloria Estefan is celebrating five decades in music and four decades of “Conga,” the megahit by Miami Sound Machine that launched her to stardom. Meanwhile, Emilio Estefan just topped the list of the Top Producers of the 21st century on Billboard‘s Hot Latin Songs chart, with 14 No. 1 hits between 2000 and 2024 as a producer for artists including Carlos Vives, Paulina Rubio and, of course, Gloria Estefan.

With over 30 years of history, Latin Music Week is the largest and most important gathering of Latin artists and industry executives worldwide. The event coincides with the 2025 Billboard Latin Music Awards, which will air on Thursday (Oct. 23) on Telemundo and Peacock, and where Bad Bunny will be honored as the Latin Artist of the 21st Century.