Irving Azoff Says It’s Time to Stand Up to YouTube’s ‘Bullying’ (Guest Column)

David Israelite’s guest column on October 23, 2025 explained how little music creators get paid across different streaming services. I just want to lay out the facts and be clear: YouTube pays the least for music, full stop. They always have and always will unless someone stands up to them. They’ll throw up smoke screens and tempt you to look the other way, but let’s not be fooled.

YouTube recently touted that it paid artists $8 billion over the past year. This sounds impressive, but it’s not. During the same period, Spotify generated roughly $18 billion in revenue and paid about $12 billion to music rights holders — nearly 67% of its revenue. By contrast, YouTube generated $60 billion in revenue and paid only $8 billion to rights holders — about 13%. YouTube will say they’re not just a music service. But I would argue that YouTube never would have become such a successful platform without music, and even if only one-third of their revenue comes from music (and it’s likely higher), they certainly should be paying more than Spotify, not 50% less.

How does YouTube pay less than their competitors? They are a behemoth bully. They have 2.7 billion monthly active users and more than $60 billion in annual revenue. It’s the dominant video platform, with more hours streamed than Netflix. It’s the largest music service, with more users than Spotify. And in the “traditional” TV space, it’s on track to surpass Comcast as the largest U.S. cable provider. This company now owns audience and content delivery in a way the world has never seen before.

Their tyranny isn’t just limited to music. If you read the headlines, you will see a pattern of coercion: YouTube vs. Televisa/Univision. YouTube vs. NBCUniversal. YouTube vs. Fox. YouTube vs. Paramount. And now YouTube vs. Disney. The playbook is always the same: if you refuse to accept YouTube’s below-market terms, YouTube threatens to go dark until you capitulate. They then shift the blame and spin the story — when in reality, YouTube just wants to pay less.

And now they’re trying to dictate terms to consumers too. If you’re a YouTube TV subscriber, you received an email saying “if Disney’s content is unavailable for an extended period of time,” YouTube will give you a paltry $20 credit. So, YouTube gets to unilaterally decide for consumers how long is too long and how much ESPN is worth to them? They bully the people creating the content and then they bully the consumers who want access to it.

Disney understands that “content is king,” but at YouTube, content is just a pawn in their game. And the game at YouTube is clearly about aggregating services and market power (across Google and YouTube) and using that market power to strong-arm everyone in the ecosystem — rights holders, content creators, advertisers, everyone — for their own financial gain. YouTube is showing us what happens when unchecked power and greed collide.

Thankfully, Disney is standing up to YouTube, and we all need to support Disney because enough is enough. As artists, consumers, and companies, let’s voice our support for Disney in this battle with YouTube. And in parallel, Washington needs to take a good hard look at YouTube’s abuse of market power and explore whether it’s time to break up Google so that YouTube, YouTube Music, and YouTube TV are separate businesses that finally have to compete on a level playing field.

YouTube: without the artists, athletes, and actors, there is no business.

Irving Azoff holds the title of chairman and CEO of The Azoff Company and is the personal manager of the legendary Eagles, Jon Bon Jovi, U2, John Mayer, Van Halen, Gwen Stefani, Steely Dan, Maroon 5, and many others. The Azoff Company is a privately held media and entertainment company dedicated to investing in positively disruptive businesses that put artists and fans first. Azoff was inducted into the Rock and Roll Hall of Fame in 2020.