How Seattle Venue Neumos Survived Destructive Fans, Changing Trends & a Global Pandemic

In 2007, Neumos co-owner Steven Severin was determined to keep a rabid bunch of dance fans from tearing down the Seattle venue. Capitol Hill Block Party — the annual three-day festival that takes over the neighborhood — had booked Girl Talk before he blew up on the dance scene, and now the 650-capacity Neumos, which was hosting the performance, was facing an overcrowded show with headliner-sized demand.

“People are outside trying to rip the doors off. We’ve got bicycle barricades pushing people so that they can’t get in,” Severin recalls. “I am standing on the bicycle barricades screaming at everybody to get the f–k away from the building, like, ‘Back off! Nobody’s getting in.’”

At the time, Severin was only a few years into co-owning Neumos alongside Mike Meckling, current managing owner Jason Lajeunesse and Jerry Everard, who also owns the property and founded the club, originally known as Moe’s Mo’Roc’N Café, in 1992. Seattle entrepreneur Marcus Charles was brought in early on but sold his share of the business to Severin, Meckling and Lajeunesse in 2003, when the venue took on the name Neumos (pronounced New Mo’s).

Despite weighing in at “a buck 65,” as Severin puts it, he was trying to dissuade the thousands of festivalgoers from damaging the then-15-year-old club, only to find the venue’s wall of security guards laughing at him. “They’re laughing because they know if one of these people comes over and pushes me, I’m gonna fall over,” he jokes.

The show went on without issue, but it was not the first or the last time a sold-out performance threatened the venue. Later that same year, Neumos hosted a now-legendary show — the kind everyone in the city recalls attending despite the venue’s minimal capacity — that boasted a stacked lineup of Justice, Diplo and Simian Mobile Disco. The rectangular room was filled to the brim with sweating fans (“It was like an earthquake went off in that place,” according to Severin), and one of the only places from which the owners could get a view was the crow’s nest opposite the balcony, accessible only by ladder. While they were up there, Severin says he noticed the crow’s nest pulling away from the wall and threatening to collapse due to the energy of the jumping, dancing crowd below.

“We’re like, this is going to fall down. It’s going to kill people. We’re going to get sued, and we are going to lose everything. We are done,” says Severin. “So, we tell [the crowd] to stop jumping. We didn’t get down out of the crow’s nest, because there’s nowhere to go.”

He adds, “The next day we came in and reinforced it so that a metric ton can be up there and it won’t fall down, and we built a spiral staircase [to get to it]. You ask people their favorite Neumos show, and a lot of times people will say that one.”

Despite Neumos’ momentary brush with catastrophe, it’s nonetheless that punk, home-of-grunge ethos that makes the storied venue a perfect fit for Seattle. Over more than 30 years, the venue — housed in the same building that once hosted an auto dealership called Hugh Baird, among other businesses — has hosted countless popular acts, including The Shins, The Yeah Yeah Yeahs, Iron & Wine, Ben Gibbard, Vampire Weekend, Feist, Cat Power, The Raconteurs, Rilo Kiley, Metric, Damian Marley, El P and Dizzee Rascal.

Sitting at the corner of 10th Avenue and East Pike Street, Neumos is an iconic sight in Seattle, with its black brick and painted murals of the famous faces who have graced the stage. The venue helped forge the Capitol Hill neighborhood into the cultural epicenter it is today by building community — not only at its concerts but also through an attached bar called Moe Bar, later renamed The Runaway.

“We did a whole remodel [of the bar] when we stepped in because it had been called the Bad Juju Lounge before and there really was some bad juju in there,” Severin says. The New Orleans-themed bar was transformed into a cocktail lounge with elevated style, complete with fun wallpaper and comfy booths. “[We] made it so it became a destination,” he adds.

Open seven nights a week, the 100-capacity Moe Bar packed its schedule with DJ sets, trivia nights and more. Consistent attendance there also helped Neumos, which benefitted from spillover from Moe patrons who decided to catch one of the venue’s shows on a whim, lured by the low ticket prices: $5 a ticket for a local act and $10 for a national one.

“That made it so that we were able to get people to come and see some things that they might not have,” says Severin, adding that it also allowed the venue to host acts in “more styles of music, because people would just come and check it out.”

The venue thrived on its eclectic bookings, from hip-hop and punk to country and metal. Among other shows, it hosted Oasis’ first U.S. headlining gig and in 2009 welcomed a 19-era Adele. “She was so nervous and not wanting to go on stage,” Severin says. “Then she comes out and starts singing and everyone is like, ‘What the f–k?’ It was incredible.”

With genres and trends fluctuating in popularity over the three decades of Neumos’ existence, adaptability has been a key to its survival. The attached bar has changed names. In 2012, the owners renovated a below-ground storage space into the 200-capacity Barboza venue. And in 2017, Neumos’ owners updated the main venue with new state-of-the-art lighting and sound systems, and knocked out a wall to create more space at the balcony bar — which resulted in a telling discovery.

“We did find $5,000 when we ripped [the wall] out. We rip it out and there’s all this f–king cash in small bundles,” Severin says, adding that the money was found behind a beer fridge where he assumes an employee was stashing stolen funds. “Everybody stole from us,” he continues. “I had to fire the same bartender twice.”

Three years after the nearly $1 million in renovations, Seattle was one of the first major cities to enact mass gathering bans as COVID-19 hit the U.S. Like everyone else, Severin believed the shutdown would be over a matter in a weeks. At the time, he got a call from Jim Brunberg, the owner of Portland venue Mississippi Studios, who was reaching out to entertainment and nightlife establishments — including those he regularly competed with for shows — in an effort to determine what everyone was going to do.

After the call with Brunberg, Severin and his wife, Leigh Sims, worked with local businesses to create the Washington Nightlife Music Association (WANMA), which formed Keep Music Live Washington, a coalition that raised more than $1 million in relief funds to support struggling venues statewide with support from artists including Sir-Mix-A-Lot, Brandi Carlile, Macklemore, Kathleen Hanna, Guns N’ Roses’ Duff McKagan and Foo Fighters. But with rent, utilities and other expenses remaining due during the shutdown, Neumos and other independent venues still found themselves on the brink of permanent closure.

With so many venues in dire straits, Severin joined calls that eventually launched the National Independent Venue Association (NIVA), marking the first time venue owners across the nation came together to collectively fight for federal assistance. Severin took on a government advocacy role — something he had become accustomed to from working with King County officials on behalf of WANMA — and began to fight for what would later become the Shuttered Venue Operators Grant.

“I spent the pandemic just working. While everybody was learning how to bake bread, I worked every day figuring out how we’re gonna get money to keep our doors open,” Severin says — though he admits there was a point when he believed Neumos would never open again. Then, on one of the NIVA calls, he says that Tom DeGeorge, the owner of Tampa venue Crowbar, “ talked about running through a brick wall for me. He doesn’t know me. We’ve been on a call like five times. He doesn’t know me. And I was like, ’I’m gonna do the same for you.’ Then I was like, ‘I’m gonna save Neumos because this guy wants to save Neumos.’”

By December 2020, NIVA had successfully lobbied the federal government to provide more than $16 billion in relief to independent venues, as well as promoters, theatrical producers, live performing arts organizations, museum operators, motion picture theater operators and talent representatives. According to NIVA data, the funding saved 90% of independent venues from shuttering for good.

Earlier this year, Severin and Sims were able to attend their first NIVA conference in Milwaukee while proudly wearing badges with the Neumos name. “People would walk up to my wife and be like, ‘Thank you for saving my business,’ and my wife would be looking around, like, ‘Who are you talking to?’” says Severin. “Festivals, promoters, music venues, theaters, museums, aquariums, agencies — all those people got money because of the work [NIVA] did. We saved the f–king live music industry.”